In this first step of the project, you'll get a comprehensive Competitor Analysis, user research, and an SWOT Analysis focusing on your industry market. We'll develop the concept and idea of your brand.

With a clear understanding of the market and product, I'll brainstorm some ideas along with a moodboard and make initial drafts of what the solution would look like.

Once the initial drafts are approved by the client, the next step is to put together some pieces and start designing low fidelity wireframes. The next step is create/use a design system where we'll find all the elements to continue into the next phase. At last but not least, mockups where the client can see the idea coming to life with an interactive prototype.

This step is where all the design deliverables and documentation are finished and are ready to start the engineering process.