Branding/Design Pack: Basic deliverables to start your brand!

Houda Samim

Starting at

800

About this service

Summary

I design a whole brand identity for small to medium businesses, accommodating a diverse clientele with my fluency in French, English, Spanish, and Arabic.

Process

First Meeting (Discovery Session)

Get to know the client, their business, values, and goals.

Discuss their target audience, competitors, and vision for their brand.

Explain your process and gather initial insights to understand their needs.

Client Input

Provide the client with a survey to gather detailed information about their preferences, vision, and objectives.

Ask the client to share inspiration, such as mood boards, images, or examples of styles they like.

Brand Strategy Presentation (Second Meeting)

Present the brand strategy based on the survey responses and inspiration provided.

Discuss core elements like brand values, tone, positioning, and potential themes.

Collaborate with the client to finalize the strategy and have them choose a theme for their brand identity.

Logo Design Phase

Begin the creative process by designing two logo options based on the approved strategy and theme.

Focus on creating unique, memorable, and aligned designs that resonate with the client’s brand values.

Logo Presentation

Present the two logo options (PDF file) to the client for review.

Explain the rationale behind each design, detailing how it aligns with their brand strategy.

Feedback and First Revision (Third Meeting)

Meet with the client to discuss their feedback and desired changes to the selected logo.

Collaboratively determine adjustments for the first round of revisions.

Finalization and Next Steps

Refine the logo based on feedback and prepare the final version.

Begin work on the rest of the identity kit, including typography, color palette, and additional visual assets.

Send all the deliverables

This collaborative process ensures the brand identity reflects your vision while benefiting from a designer's expertise.

What's included

Primary logo + Variation(s)
A file with the primary logo and its variations, in all the colors of the choosen color palette in the following formats: EPS, RVG(SVG), PNG and CMYK.
Brand Strategy
A 30 pages PDF file of your personalized brand strategy.
Fonts
All the ZIP files to the fonts choosen for the brand.
Color Palette
A Brand Board + PDF file of the color palette colors, and their color codes.
Mockups
2 mockups. The choice and type of mockup (business card, product packaging, etc) is chosen by the client.
Graphic Chart
A 25 to 35 pages PDF file that explains how to use all the graphic elements we created, to insure the coherence of the tone and visuals of the brand.

Duration

5 weeks

Skills and tools

Brand Designer

Graphic Designer

Brand Strategist

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma

More services

Logo Design

STARTING AT

$200

fixed rate