Social Media Management
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About this service
Summary
Social Media Calendar:
Develop and maintain a content calendar outlining the schedule for posts across various platforms.
Ensure the content aligns with marketing campaigns, events, and relevant industry trends.
Content Creation:
Generate engaging and visually appealing content, including images, videos, graphics, and captions.
Adapt content to suit the tone and style of each social media platform.
Campaign Development:
Plan and execute social media campaigns to achieve specific objectives (e.g., product launches, promotions, brand awareness).
Create compelling and shareable content for campaigns.
Community Management:
Monitor and respond to comments, messages, and mentions on social media channels.
Foster engagement and build relationships with the audience.
Analytics and Reporting:
Regularly analyze social media performance metrics.
Provide comprehensive reports on key performance indicators (KPIs) and insights.
Use data to refine strategies and improve engagement.
Audience Research:
Conduct ongoing research to understand the target audience and stay informed about industry trends.
Use insights to tailor content and improve audience engagement.
Social Media Advertising:
Plan and execute paid advertising campaigns on platforms such as Facebook, Instagram, Twitter, or LinkedIn.
Monitor ad performance and adjust strategies for optimal results.
Social Media Guidelines:
Develop and maintain guidelines for social media use, ensuring consistency in branding and messaging.
Train team members on best practices for social media engagement.
Platform Optimization:
Optimize social media profiles for each platform, ensuring accurate information and consistent branding.
Stay updated on platform algorithms and best practices.
Social Listening:
Utilize social listening tools to monitor industry trends, track brand mentions, and gather customer feedback.
Use insights from social listening to inform content and engagement strategies.
Training and Development:
Provide training sessions for team members or clients on social media best practices.
Stay informed about emerging trends and tools in social media marketing.
Goal Setting and Strategy Development:
Set clear goals and objectives for social media initiatives.
Develop and execute a comprehensive social media strategy aligned with overall business goals.
What's included
SMM Deliverables - Vary by Client:
Please see the "About this Service" for a full list of deliverables that vary by client. We will hold a discovery call to see exactly what you need.
Skills and tools
Social Media Manager
Facebook
G Suite
Instagram
Planoly
TikTok
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