What's included

• Brand Strategy Questionnaire

  This questionary will help us deeply understand your business goals and brand story.

• 1 - 2 Hours Discovery Workshop

  We'll use this time to build a shared understanding of the overall project direction, the existing brand stage, and stakeholder expectations. Furthermore, we'll elaborate on your brand story and DNA.

• Brand Guide / Brand Book

  A brand style guide is a document that establishes specific rules and guidelines for maintaining your company's brand identity in all external and internal communications. It will include the following: 1. BRAND STRATEGY 📝 This section will elaborate on and illustrate the brand's story, purpose, mission, vision, values, and DNA. 2. BRAND VISUAL IDENTITY GUIDE 🎨 Moodboard: Complete with images, illustrations, colors, and elements to determine the vibe of your brand. It will guide your branding package's direction for your color palette, pattern design, and more. You'll get two mood board concepts to choose from. Responsive Logo: You'll get your brand's primary, secondary and submark logos. Different and easily scalable variations. Ready for diverse background colors and spaces. Brand Colors Pallet: Digital and print color pallets that will fit your brand's mood and overall style according to color psychology and other relevant factors. Brand Typography (Fonts): This section will illustrate the strategically chosen typefaces and font pairings to represent your brand's style. 3. BRAND ACTION 🎬 Stationery design: It will contain custom-made mock-ups for paper items such as business cards, letterheads, envelopes, and notepads. Brand Mock-ups: Mock-ups help demonstrate how the brand will look in real-world environments. You'll get up to five mock-ups to tell your brand story and evoke the emotions and ideas you want your audience to have when they see your brand. Mock-ups vary from laptops, phones, tablets, banners, signs, trucks, cars, books, magazines, packaging, apparel, bags, billboards, urban posters, and so on. Social Media Assets: According to your brand's need, you'll receive logos ready for social media, Instagram highlights, social media profile banners, post templates, and many more.

• Social Media Posts

  You'll get up to 10 social media posts. These social media posts will include images/motion graphics, strategic copywriting, and relevant hashtags options.