Brand Identity Design by Sandipan Dutta

Brand Identity Design by Sandipan DuttaBrand Identity Design by Sandipan Dutta

Brand Identity DesignSandipan Dutta

For small to medium size businesses and startups that are evolving, established or just starting out.

Together we will unearth/clarify your brand's purpose, find your voice, understand their customer and define your goal. This will lay the foundation and serves as a blueprint from where we will build a comprehensive, consistent and memorable brand experience that resonates with the your tribe and nurtures lasting relationships.

We will help you seize every opportunity to express why people should choose you/your brand over others!

How will we do it; the process:

Discovery

We will have a discovery call to uncover deep known:

Insights about your business

Project-specific goals

Market & competitors research

Target Audience

Look & Feel

Personality & Tone of voice

Alignment

I will consolidate everything into a presentation to make sure we have a solid foundation that will guide all design decisions. I will develop brand personality, voice, positioning statement and customer persona. Along with this I will craft two brandscapes/visual moodboard, which will cover the complete look and feel of your brand.

At this stage you will have to pick one of the two brandscapes that aligns better with your vision for your brand.

Design

Once we have the strategy and brandscape nailed down, we will proceed with the fun stuff, the actual design! I will create two brand options that will be partially developed for you to choose from. We will then fully develop the chosen brand direction and all the collaterals needed.

Let's craft a thoughtful & memorable brand!

What's included

Brand Visual Identity Package

• 2 Creative Direction & concept development • Moodboard & creative direction • Logo design suite • Primary Logo • Secondary Logo • Submark (optional) • Favicon • Colors system • Font system • Brand imagery/ Visual Language • Brand Guideline (Single Page) • Brand stationery x2 (Optional) • Business cards, letterhead, thank you cards • Brand collateral x2 (Optional) • Any kind of goodies (pen, notebook, phone case, apparel...)

Example work