Design Brand Identity by Engjell Arifi

Design Brand Identity

Engjell Arifi

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About this service

Summary

As a freelance designer, my services revolve around creating impactful and memorable brand experiences for businesses. I specialize in designing brand identities, guidelines, strategies, and logo animations, providing my clients with the tools they need to make a lasting impression in the digital landscape.

Brand Strategy and Identity:

I start by delving deep into your business, values, and goals. This understanding becomes the bedrock of the brand strategy I craft for you. It's not just about creating a brand; it's about telling your unique story. Your mission, vision, and core values guide my strategy, ensuring that your brand message resonates authentically with your audience.

Once the strategy is set, I transition to crafting a visual identity that speaks volumes. Logo design, color schemes, typography – every element is meticulously chosen to encapsulate your brand's essence. My aim is to create an identity that is not just visually appealing but also builds trust and forges connections.

Brand Guidelines and Open Source Files:

Consistency is key in branding. I provide comprehensive brand guidelines that serve as a manual for your team and partners. These guidelines ensure that your brand's visual and verbal communication remains consistent across all platforms. What's more, I supply you with open-source design files, giving you the freedom to create various marketing materials and collateral whenever you need them, without being tied to me for updates.

What's included

1. Brand Strategy Document:
A detailed, customized brand strategy document outlining the core elements of your brand, mission, vision, values, and brand positioning.
2. Brand Identity + Guidelines:
Comprehensive guidelines for your brand's visual identity, including logo, logo usage, color palettes, typography, image, & other visual elements -(Print & Digital materials).
3. Video Animation:
High-quality, professionally animated logo intros and outros in the file formats of your choice (e.g., MP4, MOV, GIF, or AVI).
4. Source Files:
Source open project files (e.g., Microsoft Word, PowerPoint, Adobe Illustration, Adobe Photoshop, & Adobe After Effects), for future modifications or updates.

Example projects

Origin Story - Brand Identity & Guideline

Skills and tools

Brand Design

Graphic Designer

Brand Strategist

Adobe After Effects

Adobe Illustrator

Adobe Photoshop

Microsoft PowerPoint

Microsoft Word