Brand Identity + Brand Style Guide

Starting at

$

4,350

About this service

Summary

Identity Designer and Design Explorer (Specialize in Logo and Identities)
My Services
Logo Design
Brand Identity
Visual Identity
Brand Style Guide
Premium Menu Design (Hotel, Restaurant and Cafe)
Marketing Ads Design

Process

Discovery (Questionnaire): Understand the client's business, its values, target audience, and competitors. Gather information about the client's preferences.
Brainstorming and Conceptualization: Generate a variety of ideas and concepts based on the gathered information and inspiration.
Sketch rough drafts of potential logo designs, exploring different visual representations of the client's brand.
Refinement of Concepts: Select the most promising concepts and refine them further.
Experiment with typography, colors, shapes, and other design elements to enhance the visual appeal and effectiveness of the logo.
Feedback and Iteration: Present the initial logo concepts to the client for feedback.
Finalization and Delivery: Fine-tune the selected logo concept based on client feedback.
Deliver the final logo files to the client in the required formats (e.g., vector files, PNG, JPEG).
Include guidelines on logo usage, such as minimum size, clear space, and color variations.
Design Service Agreement
The payment policy for the project is:
A non-refundable down payment of 50% of the total project cost upon signing the agreement.
The remaining 50% shall be paid in full before the delivery of the final design materials

What's included

  • Primary Logo

    The main version of the logo, typically featuring the full brand name and/or symbol.

  • Alternate Logo Versions

    Variations of the primary logo to accommodate different use cases, such as horizontal and vertical layouts, stacked and inline versions, or simplified versions for small sizes.

  • Color Variations

    Different color options for the logo, including full-color, grayscale, and monochrome versions to ensure adaptability across various mediums and backgrounds.

  • Typography Guidelines

    Specifications for the fonts used in the logo, including the name of the typeface(s), font weights, and any customizations made to the typography.

  • Color Palette

    A set of primary and secondary colors derived from the logo, along with corresponding HEX, RGB, CMYK for consistent branding across all materials.

  • Brand Style Guidelines

    A comprehensive document outlining rules and recommendations for logo usage, including clear space, minimum size, and placement guidelines, as well as rules for maintaining visual consistency in branding materials.

  • Social Media Design Template

    For Instagram, Linkedin, Facebook

  • Logo Mockups

    Realistic representations of the logo applied to various mockup templates, such as business cards, stationery, signage, apparel, or digital screens, to help the client visualize how the logo will appear in different contexts.

  • Vector Files

    High-resolution vector files of the logo in formats such as AI (Adobe Illustrator), EPS (Encapsulated PostScript), or SVG (Scalable Vector Graphics), which can be scaled to any size without loss of quality for printing or digital use.

  • Raster Files

    Bitmap versions of the logo in formats such as PNG or JPG for use on digital platforms where vector files are not required.

  • Social Media Profile Images

    Optimized versions of the logo for use as profile pictures or avatars on social media platforms, ensuring visibility and recognition across digital channels.

  • Favicon

    A small icon version of the logo specifically designed for website favicons, enhancing brand recognition in web browsers and bookmarks.


Duration

4 weeks

Skills and tools

Brand Designer
Brand Strategist
Logo Designer
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Figma

Industries

Graphic Design
Personal Branding
Brand Marketing

Work with me


More services

STARTING AT

$650

fixed rate