Market and Competitor research for new product or feature by Mayank NegaMarket and Competitor research for new product or feature by Mayank Nega
Market and Competitor research for new product or feature Mayank Nega
Comprehensive market insights and competitor evaluation, encompassing in-depth user understanding, journey mapping, and actionable strategies for optimal product development and positioning.
What's included
Competitive Analysis
Competitive Value curve, web and mobile screens, ecosystem journey.
Quantitative & Qualitative external research
Interviews or surveys depending on the market.
Personas
Well-defined user/customer problem statements, Jobs to be done, Segment check, Trigger events, Desired outcome
Solution brainstorming insights
Most likely sessions with the product and/or leadership team
Mockup/ Product use test insights
Most likely using a combination of landing pages, ads and/or similar tooling.
MVP Requirements & Roadmap
Most likely using a RICE score prioritization matrix. Optional: Jira epic breakdown
Comprehensive market insights and competitor evaluation, encompassing in-depth user understanding, journey mapping, and actionable strategies for optimal product development and positioning.
What's included
Competitive Analysis
Competitive Value curve, web and mobile screens, ecosystem journey.
Quantitative & Qualitative external research
Interviews or surveys depending on the market.
Personas
Well-defined user/customer problem statements, Jobs to be done, Segment check, Trigger events, Desired outcome
Solution brainstorming insights
Most likely sessions with the product and/or leadership team
Mockup/ Product use test insights
Most likely using a combination of landing pages, ads and/or similar tooling.
MVP Requirements & Roadmap
Most likely using a RICE score prioritization matrix. Optional: Jira epic breakdown