What's included

• Competitive Analysis

  Competitive Value curve, web and mobile screens, ecosystem journey.

• Quantitative & Qualitative external research

  Interviews or surveys depending on the market.

• Personas

  Well-defined user/customer problem statements, Jobs to be done, Segment check, Trigger events, Desired outcome

• Solution brainstorming insights

  Most likely sessions with the product and/or leadership team

• Mockup/ Product use test insights

  Most likely using a combination of landing pages, ads and/or similar tooling.

• MVP Requirements & Roadmap

  Most likely using a RICE score prioritization matrix. Optional: Jira epic breakdown