Market and Competitor research for new product or feature by Mayank Nega

Market and Competitor research for new product or feature by Mayank NegaMarket and Competitor research for new product or feature by Mayank Nega

Market and Competitor research for new product or feature

Pro

Mayank Nega

Starting at

45,000

About this service

Summary

Comprehensive market insights and competitor evaluation, encompassing in-depth user understanding, journey mapping, and actionable strategies for optimal product development and positioning.

What's included

Competitive Analysis
Competitive Value curve, web and mobile screens, ecosystem journey.
Quantitative & Qualitative external research
Interviews or surveys depending on the market.
Personas
Well-defined user/customer problem statements, Jobs to be done, Segment check, Trigger events, Desired outcome
Solution brainstorming insights
Most likely sessions with the product and/or leadership team
Mockup/ Product use test insights
Most likely using a combination of landing pages, ads and/or similar tooling.
MVP Requirements & Roadmap
Most likely using a RICE score prioritization matrix. Optional: Jira epic breakdown

Duration

6-12 weeks

Skills and tools

Market Researcher

Product Manager

Product Strategist

Figma

Google Apps

Jira

Miro

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Product Management

Example projects

STARTING AT

$250/hour

hourly rate