Market and Competitor research for new product or feature
Starting at
$
45,000
About this service
Summary
Comprehensive market insights and competitor evaluation, encompassing in-depth user understanding, journey mapping, and actionable strategies for optimal product development and positioning.
What's included
Competitive Analysis
Competitive Value curve, web and mobile screens, ecosystem journey.
Quantitative & Qualitative external research
Interviews or surveys depending on the market.
Personas
Well-defined user/customer problem statements, Jobs to be done, Segment check, Trigger events, Desired outcome
Solution brainstorming insights
Most likely sessions with the product and/or leadership team
Mockup/ Product use test insights
Most likely using a combination of landing pages, ads and/or similar tooling.
MVP Requirements & Roadmap
Most likely using a RICE score prioritization matrix. Optional: Jira epic breakdown
Duration
6-12 weeks
Skills and tools
Work with me