Comprehensive Brand DesignEdwin Tsekpo
I partner with businesses and founders to craft strategic brand identities that are memorable and connect. Through a strategic 10-week process, we'll dig deep into your story, craft your visual identity, and build a complete design system tailored to your needs.
By the end, you'll have a cohesive brand identity and the tools to use it confidently across every touchpoint.
Deliverables Summary
→ A complete brand identity including strategy
→ Logo suite
→ Full design system (Brand Central)
→ Detailed guidelines (The Atlas)
→ Brand in Action presentation
→ A personalized launch bundle to set you up for success
What's included
Brand Discovery
A conversation where we explore your brand's story, get to know your audience, discover what makes you stand out, and map out your business goals, so we can build something beautiful and strategic.
Clarity Discussion
A focused conversation to turn discovery insights into strategic clarity —making sure everyone's on the same page, headed in the same direction, and excited about where we're going.
Napkin-ing
Two (2) napkin concepts (moodboards) exploring different visual directions for your brand, giving you options to react to before we commit to the design.
Brand Strategy
An overarching strategy that defines who you are as a brand, your visual identity, and your verbal identity, creating a clear foundation for all the design work ahead.
Logo design
A versatile logo suite designed to carry your brand strategy forward, adapting effortlessly across all touchpoints.
Brand In Action
A presentation that brings your brand to life, showing how all the pieces work together through tangible examples and real-world mockups
Brand Central
A Design System which will include:
• Logo Suite (Variations and Submarks)
• Color System
• Typographic System
• Layout System
• Social Media Formats and Templates
• Presentation Formats and Templates
• Custom Asset Library
• Messaging/Tonal Library
• Stationary kit
• Merch kit
The Atlas
A complete brand guideline document, mapping out everything from your brand story and design system to logo usage and application rules, keeping you consistent across every point of interaction
Source Files
All files are provided (Ai, SVG, PNG, JPEG, ...) at the completion of the project.
Revisions
Up to 4 rounds of revision during the logo design and asset development stages.
The Parting Bundle
A special parting brand care package at the end of the project
FAQs
A standard timeline is 8-10 weeks, however this will depend on project scope and any additional deliverables. Once project scope if finalized after discovery a detailed timeline will be shared.
That is perfectly fine, any additional deliverable will come at an extra fee. This should be made clear during the discovery phase and I'll provide a customized quote.
Yes. Once final payment is made, you’ll receive full ownership and rights to use your brand assets and I retain rights to showcase the work in portfolio.
Yes. You’ll get editable templates, vector files (usually in AI, PDF, or Figma formats), alongside ready-to-use PNGs, SVGs, and JPGs.
You will receive an organized zip folder containing all the assets and deliverables (Files and Links) via Google Drive, Dropbox or your preferred file sharing service
Contact for pricing
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Brand Designer
Brand Strategist
Logo Designer
Service provided by
Edwin Tsekpo Accra, Ghana
- 15
- Followers
Comprehensive Brand DesignEdwin Tsekpo
Contact for pricing
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Brand Designer
Brand Strategist
Logo Designer
I partner with businesses and founders to craft strategic brand identities that are memorable and connect. Through a strategic 10-week process, we'll dig deep into your story, craft your visual identity, and build a complete design system tailored to your needs.
By the end, you'll have a cohesive brand identity and the tools to use it confidently across every touchpoint.
Deliverables Summary
→ A complete brand identity including strategy
→ Logo suite
→ Full design system (Brand Central)
→ Detailed guidelines (The Atlas)
→ Brand in Action presentation
→ A personalized launch bundle to set you up for success
What's included
Brand Discovery
A conversation where we explore your brand's story, get to know your audience, discover what makes you stand out, and map out your business goals, so we can build something beautiful and strategic.
Clarity Discussion
A focused conversation to turn discovery insights into strategic clarity —making sure everyone's on the same page, headed in the same direction, and excited about where we're going.
Napkin-ing
Two (2) napkin concepts (moodboards) exploring different visual directions for your brand, giving you options to react to before we commit to the design.
Brand Strategy
An overarching strategy that defines who you are as a brand, your visual identity, and your verbal identity, creating a clear foundation for all the design work ahead.
Logo design
A versatile logo suite designed to carry your brand strategy forward, adapting effortlessly across all touchpoints.
Brand In Action
A presentation that brings your brand to life, showing how all the pieces work together through tangible examples and real-world mockups
Brand Central
A Design System which will include:
• Logo Suite (Variations and Submarks)
• Color System
• Typographic System
• Layout System
• Social Media Formats and Templates
• Presentation Formats and Templates
• Custom Asset Library
• Messaging/Tonal Library
• Stationary kit
• Merch kit
The Atlas
A complete brand guideline document, mapping out everything from your brand story and design system to logo usage and application rules, keeping you consistent across every point of interaction
Source Files
All files are provided (Ai, SVG, PNG, JPEG, ...) at the completion of the project.
Revisions
Up to 4 rounds of revision during the logo design and asset development stages.
The Parting Bundle
A special parting brand care package at the end of the project
FAQs
A standard timeline is 8-10 weeks, however this will depend on project scope and any additional deliverables. Once project scope if finalized after discovery a detailed timeline will be shared.
That is perfectly fine, any additional deliverable will come at an extra fee. This should be made clear during the discovery phase and I'll provide a customized quote.
Yes. Once final payment is made, you’ll receive full ownership and rights to use your brand assets and I retain rights to showcase the work in portfolio.
Yes. You’ll get editable templates, vector files (usually in AI, PDF, or Figma formats), alongside ready-to-use PNGs, SVGs, and JPGs.
You will receive an organized zip folder containing all the assets and deliverables (Files and Links) via Google Drive, Dropbox or your preferred file sharing service
Contact for pricing