Comprehensive Brand Design
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About this service
Summary
FAQs
How long will the project take?
A standard timeline is 8-10 weeks, however this will depend on project scope and any additional deliverables. Once project scope if finalized after discovery a detailed timeline will be shared.
What if I want something not detailed in the package?
That is perfectly fine, any additional deliverable will come at an extra fee. This should be made clear during the discovery phase and I'll provide a customized quote.
Will I own the final designs?
Yes. Once final payment is made, you’ll receive full ownership and rights to use your brand assets and I retain rights to showcase the work in portfolio.
Do you provide editable files?
Yes. You’ll get editable templates, vector files (usually in AI, PDF, or Figma formats), alongside ready-to-use PNGs, SVGs, and JPGs.
How will the final files be delivered?
You will receive an organized zip folder containing all the assets and deliverables (Files and Links) via Google Drive, Dropbox or your preferred file sharing service
What's included
Brand Discovery
A conversation where we explore your brand's story, get to know your audience, discover what makes you stand out, and map out your business goals, so we can build something beautiful and strategic.
Clarity Discussion
A focused conversation to turn discovery insights into strategic clarity —making sure everyone's on the same page, headed in the same direction, and excited about where we're going.
Napkin-ing
Two (2) napkin concepts (moodboards) exploring different visual directions for your brand, giving you options to react to before we commit to the design.
Brand Strategy
An overarching strategy that defines who you are as a brand, your visual identity, and your verbal identity, creating a clear foundation for all the design work ahead.
Logo design
A versatile logo suite designed to carry your brand strategy forward, adapting effortlessly across all touchpoints.
Brand In Action
A presentation that brings your brand to life, showing how all the pieces work together through tangible examples and real-world mockups
Brand Central
A Design System which will include: • Logo Suite (Variations and Submarks) • Color System • Typographic System • Layout System • Social Media Formats and Templates • Presentation Formats and Templates • Custom Asset Library • Messaging/Tonal Library • Stationary kit • Merch kit
The Atlas
A complete brand guideline document, mapping out everything from your brand story and design system to logo usage and application rules, keeping you consistent across every point of interaction
Source Files
All files are provided (Ai, SVG, PNG, JPEG, ...) at the completion of the project.
Revisions
Up to 4 rounds of revision during the logo design and asset development stages.
The Parting Bundle
A special parting brand care package at the end of the project
Skills and tools
Brand Design
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe Photoshop
Figma