I generally make users do whatever the business objectives call for.  In most simple forms, this generally means… turning visitors into customers.  However - it could also mean increasing subscriptions, mobile app downloads, product review solicitation, social sharing, etc.  Unfortunately - it's not as simple as some nifty UI and beautiful photos.  Everything from traffic sources, landing pages, site performance and browser testing plays a factor.  In short - I’m the nerdy equivalent of a hypnotist  - assuming the hypnotist made people sprint through sales funnels like they stole something.

“I’m the nerdy equivalent of a hypnotist  - assuming the hypnotist made people sprint through sales funnels like they stole something.” - Me again

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