Skeletal, low-fidelity layouts that outline the structural and functional aspects of a digital product, serving as a blueprint for its user experience. They define the placement of elements, interactions, and content hierarchy without focusing on visual design, allowing designers and stakeholders to visualize the user flow and make informed decisions about usability and functionality.

Refers to the visual style and appearance of a digital interface, encompassing elements like colors, typography, iconography, and overall design aesthetics. It focuses on creating a visually appealing and coherent user interface that aligns with the brand's identity and user preferences, enhancing the user experience by making the product visually engaging and user-friendly.

A design system is a comprehensive collection of reusable components, guidelines, and standards that ensure consistency across a digital product’s user interface. It includes elements like color palettes, typography rules, spacing, grid systems, UI components, and interaction patterns. Beyond just visuals, a design system fosters collaboration between design and development teams, enabling faster iteration, scalability, and a cohesive user experience across all touchpoints. It acts as the single source of truth for building and maintaining product interfaces at scale.