What's included

• Brand Strategy & Creative Direction

  A strategic foundation that defines the heart of your brand: who you are, what you stand for, who you’re speaking to, and how you want to be perceived. This includes your brand positioning, values, audience insights, voice, and a creative direction that sets the visual and emotional tone for the entire identity.

• Visual Identity

  A complete logo suite including your primary logo, secondary logo, and submarks, along with a carefully curated color palette and typography system. These elements work together to create a cohesive and recognisable brand presence, both online and offline.

• Brand Pattern / 5 Custom Illustrations

  A bespoke brand pattern or a set of five custom illustrations designed to add visual richness and storytelling depth to your brand. These can be used across packaging, print, social media, and other branded moments to create consistency and visual memorability.

• Printable Assets

  Essential branded materials such as a business card, letterhead, and other optional stationery. These are thoughtfully designed to reflect your identity with clarity and elegance, whether you’re sending a client note or leaving a lasting impression in person.

• Brand in Action (Mockups)

  Curated mockups that show your brand identity applied in real-life contexts such as packaging, social templates, and signage. These visuals help you see how the brand will come to life for your audience before it launches.

• Brand Guidelines

  A beautifully structured document that outlines how to use your brand consistently. Includes logo usage, typography rules, color breakdowns, visual tone, and examples that keep your brand cohesive as it grows.

• Launch Guide

  A resource guide to help you launch your new brand with clarity and confidence.