1. Logo Design
• Primary Logo: The main logo design for the brand.
• Secondary Logo Variations: Alternate versions, including horizontal and vertical formats.
• Submark Logo: Simplified logo for various applications.
• Logo Mark: Icon or symbol associated with the brand.
2. Brand Guidelines
• Brand Book/Guidelines Document: Comprehensive document detailing all brand elements and their usage.
• Primary Logo: Guidelines for usage, clear space, and sizing.
• Secondary Logo: Guidelines for usage and variations.
• Submark Logo: Usage guidelines and applications.
• Logo Mark: Usage and positioning guidelines.
• Colour Palette: Defined primary and secondary colors with CMYK, RGB, HEX, and Pantone values.
• Brand Assets: Other visual elements like patterns, textures, and graphic elements.
• Primary Font: Main typeface for headings and prominent text.
• Secondary Font: Typeface for subheadings and less prominent text.
• Supporting Font: Additional typeface for specific use cases, such as body text or captions.
• Mockups: Visual representations of the brand applied to real-world items (e.g., stationery, packaging, digital screens).