Iconic impressions: Custom Logo Design

Maša Radović

(0)

Starting at

/hr

About this service

Summary

I create custom logo designs with a complete branding package, including logo variations, color palettes, and usage guidelines for consistent use across all platforms. My focus on detail ensures your brand stands out with a cohesive and professional identity.

Process

My Logo Design Process

1. Initial Consultation

I begin with a discovery session to understand your brand, vision, target audience, and any specific ideas you have for the logo. This helps me align the design with your business goals.

2. Research & Inspiration

I research your industry, competitors, and design trends to ensure your logo is relevant and stands out in the market. I gather inspiration and create mood boards to guide the design direction.

3. Concept Development

Based on the insights gathered, I develop several logo concepts. These designs reflect the core values of your brand while maintaining uniqueness and versatility.

4. Presentation of Concepts

I present the initial logo concepts to you, walking you through the design rationale behind each one. You’ll have the opportunity to review and provide feedback.

5. Revisions

Based on your feedback, I refine the chosen concept, making adjustments to colors, typography, or layout. This process continues until you’re fully satisfied with the result.

6. Final Design Approval

Once the final logo design is approved, I prepare the logo in various formats (AI, EPS, PNG, JPG, SVG) suitable for print, web, and digital use.

7. Delivery of Logo Package

Along with the final logo files, I provide brand guidelines, including color codes, typography, and instructions on how to properly use the logo to maintain consistency across platforms.

8. Ongoing Support

After the project is complete, I’m available for any additional questions, guidance, or future design needs to ensure your brand identity remains strong.

What's included

Logo Design Project
1. Primary Logo Design The final, fully refined logo that represents your brand identity. This will be provided in various file formats (e.g., AI, EPS, PNG, JPG) for use across multiple platforms. 2. Logo Variations Alternative versions of the primary logo (e.g., black-and-white, horizontal, vertical, and simplified versions) to ensure flexibility across different media and sizes. 3. Brand Color Palette A customized selection of brand colors used in the logo, complete with hex codes, RGB, and CMYK values, ensuring consistent application across all branding materials. 4. Typography Guidelines Recommended fonts and typefaces used in the logo design, along with usage instructions, to maintain brand consistency across digital and print media. 5. Logo Usage Guidelines A detailed document that outlines how to correctly use your logo, including clear space requirements, minimum size, and do’s and don’ts for placement on various media. 6. High-Resolution Files Delivery of high-resolution logo files suitable for print, web, and digital platforms. This includes both raster (PNG, JPG) and vector (AI, EPS, SVG) formats. 7. Favicon Design A small, simplified version of your logo optimized for use as a favicon for your website or app. 8. Mockups & Previews Presentation of the logo applied on various branded materials (e.g., business cards, social media profiles, merchandise) to visualize its real-world use. 9. Source Files Original design files (AI, PSD, etc.) for future edits or adaptations as needed by the client.

Skills and tools

Logo Designer