Brand StrategyJoanna Xenofontos
Brand Strategy
Brand DNA; Mission, Vision, ValuesTone of Voice.Brand NamingBrand StatementMarket PositioningBrand MessagingPersonas | AvatarsCompetitor AnalysisBrand Architecture
What's included
Brand Messaging
Clarifying your messaging, the USP and how to communicate that clearly
Brand Strategy Workshop | Discovery session
Interactive remote or in person workshop facilitation to get under the skin, identify internal misalignments and challenges. Work on vision, mission, personas, positioning, target market.
Refine the personality of the brand and how to relate to the target audience.
NAIL: WHAT, HOW, WHY.
Analysis and Results
After the workshop go back and collect all hte results from the collaborative workshop and refine the responses, start building the brand's Core and DNA to help shape the personality verbally and visually, including TOV (tone of voice)
Example work
Joanna's other services
Brand StrategyJoanna Xenofontos
Brand Strategy
Brand DNA; Mission, Vision, ValuesTone of Voice.Brand NamingBrand StatementMarket PositioningBrand MessagingPersonas | AvatarsCompetitor AnalysisBrand Architecture
What's included
Brand Messaging
Clarifying your messaging, the USP and how to communicate that clearly
Brand Strategy Workshop | Discovery session
Interactive remote or in person workshop facilitation to get under the skin, identify internal misalignments and challenges. Work on vision, mission, personas, positioning, target market.
Refine the personality of the brand and how to relate to the target audience.
NAIL: WHAT, HOW, WHY.
Analysis and Results
After the workshop go back and collect all hte results from the collaborative workshop and refine the responses, start building the brand's Core and DNA to help shape the personality verbally and visually, including TOV (tone of voice)
Example work
Joanna's other services
$1,000