This is the first stage of the brand identity process that sets the foundation for everything else. This is where we define what your brand stands for and represents. This can include: brand mission, vision, brand narrative, tone of voice and audience insights.

This is all about the look and feel. We take everything from our strategy and imagine it through graphics, typography, color, photography, symbols, motion, etc. This is where the design starts to take form and come alive. This can include: logo & symbols, typography, color theme, graphics and art direction.

This is where the brand identity lives and how customers interact with you whether that's in a digital space online or in a physical space offline. This can include: landing page, apparel & merch, package design, social media post, signs and print materials.