What's included

• Content Audit and Analysis Report

  You will receive a comprehensive report that presents an in-depth analysis of the existing content on your digital platforms. This report will identify strengths, weaknesses, gaps, inconsistencies, and opportunities for improvement. It will provide actionable recommendations to enhance the content's effectiveness and align it with your UX goals.

• Comprehensive Content Strategy Plan

  I will provide you with a detailed content strategy plan that outlines the strategic approach to content creation and management. This plan will include clear content objectives, target user personas, content themes/topics, content formats, tone of voice guidelines, and content governance recommendations. It will also include a step-by-step roadmap to implement the strategy effectively.

• Information Architecture (IA) Framework

  You can expect to receive an IA framework that visually represents the proposed organization and structure of your content. This framework will include a sitemap or content hierarchy, clearly outlining how different sections and pages will be organized. It will also include wireframes or mockups to help you visualize the proposed IA and understand the content structure intuitively.

• Content Style Guide

  I will deliver a comprehensive content style guide that serves as a reference for maintaining consistency and brand voice across your digital touchpoints. This guide will include guidelines for writing style, grammar, formatting, tone of voice, use of terminology, and any industry-specific content guidelines. It will be accompanied by practical examples to illustrate the desired writing style.

• Content Templates and Guidelines

  You will receive ready-to-use content templates and guidelines for key UX elements. These templates will include guidelines for error messages, tooltips, form fields, buttons, and microcopy. They will provide clear instructions on word limits, language choices, and best practices for each element. Visual examples will be included to showcase how the content should be implemented.