Standard Branding Package

Jospin Mugisha

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About this service

Summary

My standard branding kit package typically includes the core visual elements that represent your brand identity. These elements will ensure consistency across all your marketing materials, from your website and social media profiles to your business cards and presentations.

Process

1. Discovery Phase

Client Brief & Research: This initial stage involves gathering information about your business, target audience, brand goals, and competition.

2. Brand Development Phase

Concept Development: Based on the information gathered, I'll will develop several logo concepts that visually represent the brand identity. This may involve mood boards, sketches, and initial logo drafts.

Client Feedback & Refinement: You will have the opportunity to provide feedback on the logo concepts and request revisions. I will then refine the logo based on the your input.

Color Palette & Typography Selection: Lastly, I will develop a color palette and select fonts that complement the logo and resonate with the brand message.

3. Branding Kit Creation

Final Logo Design & Variations: The final logo will be finalized in various formats suitable for different uses (e.g., print, web). This may include a primary logo, submark, and possible watermark.

4. Delivery

Presentation & Final Files: I will present the final branding kit, including all the deliverables and the brand reference guide.

FAQs

How does the branding process kit.
It typical takes 4-6 weeks, but depending on revisions it can take longer.
Where will everything be delivered?
You be provided with a google drive link with all deliverables.

What's included

Logo Design
Primary Logo and additional logomarks in high-resolution vector file (e.g., AI, EPS) and raster file (e.g., PNG, JPG) in various color options (e.g., black and white, full color, and reversed for light backgrounds).
Color Palette
A set of colors that will be consistently used across all your branding materials. Include is a list of color codes in various formats (e.g., HEX, RGB, CMYK) and color palette reference sheet with color names (optional)
Typography
This includes the selection of two or three fonts that will be used for your brand. I'll provide a list of font names and their variations (e.g., bold, italic) and the font files.
Brand Reference PDF
A document that outlines how your brand elements should be used. It includes brief guidelines for logo usage, color application, and typography.

Example projects

Bproud | Brand Identity for Portland-Based Streetwear Brand

Youth SAVE | Rebrand for Local Non-Profit

Shonda Burch | Personal Brand Identity For Self-Published Author

Recommendations

(5.0)

Cassidy Bek • Excessa

Client • May 7, 2024

Recommended

Jospin not only helped me to recreate my logo, but he took it to the next level by integrating my company's mission to build stronger communities into an easter egg by building a house between the E and X in "Excessa". Jospin's understanding of my business matched with his creativity elevated my brand to a level I would have never imagined. I would trust Jospin in not only graphic designing, but helping to build your brand. He is extremely talented and amazing to work with!

Skills and tools

Brand Designer

Brand Strategist

Logo Designer