The service is the next level of UX Design, it assumes more responsibility and deeper research of business goals and user needs before getting down to actual execution.

Product designer tries to understand what a product / feature is supposed to be, why it's needed at all and how would influence a business and its customers.

Product Designer focuses on business goals and user needs first, in attempt to shape a product strategy that will address users needs and be profitable for a company.

Activities could include🟥

Market research, Competitors research

Customer development, User interviews

Workshops with stakeholders

Ideation

UX Design, UI Design, Information architecture

Wireframing, Prototyping

Usability testing

Visual Design, Motion Design

Collaboration with developers

Design QA