From Vision to Iconic Brand: Strategic Design That Stands Out by Wellington Matias

From Vision to Iconic Brand: Strategic Design That Stands Out

Wellington Matias

Starting at

1,000

About this service

Summary

I offer comprehensive brand-building solutions that go beyond aesthetics—crafting strategic, market-driven identities that connect deeply with target audiences. From brand positioning and messaging to visual identity and digital presence, I create cohesive, compelling brands that stand out in competitive markets. What makes me unique is my ability to blend cultural storytelling, consumer psychology, and trend-driven design, ensuring that every brand I develop is not only visually striking but also strategically positioned for long-term success.

What's included

Brand Strategy & Identity
Brand Discovery Report (Market research, competitor analysis, audience insights) Brand Positioning & Messaging (Mission, vision, values, tone of voice) Tagline & Slogan Development (If applicable)
Logo & Visual Identity
Primary & Secondary Logo Variations (Full-color, monochrome, responsive formats) Logo Usage Guidelines (Spacing, sizing, and do’s & don’ts) Icon or Brand Mark (If applicable)
Color Palette & Typography
Curated Color Palette (Primary, secondary, and accent colors) Typography System (Font selections and usage guidelines)
Brand Style Guide
Comprehensive Brand Guidelines Document (Covers logo use, color, typography, imagery, and overall visual direction)
Branded Assets & Applications
Business Card Design Letterhead & Email Signature Design Social Media Profile & Cover Images Social Media Post Templates Presentation or Pitch Deck Template Website UI Mockups (if included in scope)
File Package
High-Resolution Logo & Asset Files (PNG, JPEG, SVG, PDF, EPS) Editable Source Files (AI, PSD, or Figma, depending on project agreement)

Example projects