Author Branding & Book Marketing by Akinso OluwatobilobaAuthor Branding & Book Marketing by Akinso Oluwatobiloba
Author Branding & Book Marketing Akinso Oluwatobiloba
Cover image for Author Branding & Book Marketing
I help authors build a stronger online presence, increase awareness around their books, and connect with the right readers through strategic author branding and organic book marketing.
A great book needs more than a cover and a sales page. Readers often discover an author through their content, story, personality, online presence, and the conversations surrounding their work.
I create personalized marketing strategies that help authors turn their book, story, and personal brand into content people want to discover, engage with, and share.

Project Overview

This service combines author branding, book promotion, content strategy, social media marketing, community engagement, and audience growth.
The strategy is designed around your book's genre, target readers, author identity, publishing goals, and existing online presence.
Whether you're preparing for a book launch, trying to increase awareness of an existing book, or building a long-term author platform, I can create a marketing system designed around your goals.

Services

Author Branding

Author positioning
Personal brand strategy
Author bio and profile optimization
Online presence strategy
Brand messaging
Content positioning

Book Marketing

Book promotion strategy
Book launch marketing
Book awareness campaigns
Reader audience research
Book positioning
Promotional content strategy
Organic book discovery strategies

Social Media Marketing

Social media content strategy
Author-focused content planning
Promotional posts
Reader engagement
Community building
Organic audience growth
Social media profile optimization

Community & Audience Growth

Relevant reader community research
Community engagement strategy
Conversation-based promotion
Reader relationship building
Audience discovery
Organic visibility campaigns

Content Marketing

Book-related content ideas
Storytelling content
Author journey content
Educational and entertaining content
Promotional campaign concepts
Reader-focused content planning

My Approach

1. Understand the Author & Book

I first understand your book, genre, target audience, author identity, publishing stage, and marketing objectives.

2. Identify the Right Audience

I research the types of readers most likely to connect with your book and identify where those readers spend time online.

3. Build the Brand Strategy

I develop messaging and content angles that help communicate who you are as an author and what makes your work worth discovering.

4. Create the Content Strategy

I develop content ideas that balance storytelling, value, engagement, author personality, and book promotion.

5. Promote & Engage

I use organic social media and community-focused strategies to introduce your work to relevant audiences while prioritizing authentic conversations over aggressive promotion.

6. Optimize

I review engagement, audience responses, content performance, and visibility opportunities to continuously improve the strategy.

Ideal For

Fiction authors
Non-fiction authors
Self-published authors
Indie authors
First-time authors
Established authors
Kindle authors
Book launch campaigns
Authors building a personal brand
Authors looking to grow their reader audience

What You Get

Depending on your project requirements, you can receive:
Author branding strategy
Book marketing strategy
Target reader research
Social media content strategy
Book promotion ideas
Author profile positioning
Content calendar
Community marketing strategy
Organic audience growth strategy
Promotional campaign concepts
Performance recommendations

Outcomes

The goal is to help you:
Build a recognizable author identity
Increase awareness around your book
Reach more relevant readers
Create consistent content around your work
Build an engaged audience
Strengthen your online presence
Generate more opportunities for book discovery
Develop a long-term author marketing system

Why Work With Me?

I approach book marketing as more than simply posting a book cover repeatedly.
I combine author branding, storytelling, social media strategy, community engagement, organic visibility, and content marketing to create a marketing system that gives readers multiple reasons to discover both the book and the person behind it.
Whether you're launching your first book or building a long-term author platform, the strategy is customized around your story, audience, and goals.

Skills

Author Branding · Book Marketing · Book Promotion · Social Media Marketing · Content Marketing · Personal Branding · Audience Growth · Organic Growth · Social Media Strategy · Content Strategy · Community Management · Brand Awareness · Storytelling · Online Marketing · Brand Visibility
Contact for pricing
Duration1 week
Tags
Facebook
Facebook Ads
Reddit
TikTok
TikTok Ads
Social Media Manager
Marketing
Social Media
Service provided by
Akinso Oluwatobiloba Lagos, Nigeria
2
Followers
Author Branding & Book Marketing Akinso Oluwatobiloba
Contact for pricing
Duration1 week
Tags
Facebook
Facebook Ads
Reddit
TikTok
TikTok Ads
Social Media Manager
Marketing
Social Media
Cover image for Author Branding & Book Marketing
I help authors build a stronger online presence, increase awareness around their books, and connect with the right readers through strategic author branding and organic book marketing.
A great book needs more than a cover and a sales page. Readers often discover an author through their content, story, personality, online presence, and the conversations surrounding their work.
I create personalized marketing strategies that help authors turn their book, story, and personal brand into content people want to discover, engage with, and share.

Project Overview

This service combines author branding, book promotion, content strategy, social media marketing, community engagement, and audience growth.
The strategy is designed around your book's genre, target readers, author identity, publishing goals, and existing online presence.
Whether you're preparing for a book launch, trying to increase awareness of an existing book, or building a long-term author platform, I can create a marketing system designed around your goals.

Services

Author Branding

Author positioning
Personal brand strategy
Author bio and profile optimization
Online presence strategy
Brand messaging
Content positioning

Book Marketing

Book promotion strategy
Book launch marketing
Book awareness campaigns
Reader audience research
Book positioning
Promotional content strategy
Organic book discovery strategies

Social Media Marketing

Social media content strategy
Author-focused content planning
Promotional posts
Reader engagement
Community building
Organic audience growth
Social media profile optimization

Community & Audience Growth

Relevant reader community research
Community engagement strategy
Conversation-based promotion
Reader relationship building
Audience discovery
Organic visibility campaigns

Content Marketing

Book-related content ideas
Storytelling content
Author journey content
Educational and entertaining content
Promotional campaign concepts
Reader-focused content planning

My Approach

1. Understand the Author & Book

I first understand your book, genre, target audience, author identity, publishing stage, and marketing objectives.

2. Identify the Right Audience

I research the types of readers most likely to connect with your book and identify where those readers spend time online.

3. Build the Brand Strategy

I develop messaging and content angles that help communicate who you are as an author and what makes your work worth discovering.

4. Create the Content Strategy

I develop content ideas that balance storytelling, value, engagement, author personality, and book promotion.

5. Promote & Engage

I use organic social media and community-focused strategies to introduce your work to relevant audiences while prioritizing authentic conversations over aggressive promotion.

6. Optimize

I review engagement, audience responses, content performance, and visibility opportunities to continuously improve the strategy.

Ideal For

Fiction authors
Non-fiction authors
Self-published authors
Indie authors
First-time authors
Established authors
Kindle authors
Book launch campaigns
Authors building a personal brand
Authors looking to grow their reader audience

What You Get

Depending on your project requirements, you can receive:
Author branding strategy
Book marketing strategy
Target reader research
Social media content strategy
Book promotion ideas
Author profile positioning
Content calendar
Community marketing strategy
Organic audience growth strategy
Promotional campaign concepts
Performance recommendations

Outcomes

The goal is to help you:
Build a recognizable author identity
Increase awareness around your book
Reach more relevant readers
Create consistent content around your work
Build an engaged audience
Strengthen your online presence
Generate more opportunities for book discovery
Develop a long-term author marketing system

Why Work With Me?

I approach book marketing as more than simply posting a book cover repeatedly.
I combine author branding, storytelling, social media strategy, community engagement, organic visibility, and content marketing to create a marketing system that gives readers multiple reasons to discover both the book and the person behind it.
Whether you're launching your first book or building a long-term author platform, the strategy is customized around your story, audience, and goals.

Skills

Author Branding · Book Marketing · Book Promotion · Social Media Marketing · Content Marketing · Personal Branding · Audience Growth · Organic Growth · Social Media Strategy · Content Strategy · Community Management · Brand Awareness · Storytelling · Online Marketing · Brand Visibility
Contact for pricing