Creative Direction & Visual Identity Systems by Fay (fa.designss)Creative Direction & Visual Identity Systems by Fay (fa.designss)
Creative Direction & Visual Identity SystemsFay (fa.designss)
Cover image for Creative Direction & Visual Identity Systems
A creative service focused on building cohesive visual worlds through storytelling, illustration, and design systems. I help shape how a brand looks, feels, and communicates across every touchpoint, translating ideas into expressive and memorable visual identities.

What’s included

Creative direction 
Visual research & moodboarding 
Colour palette development 
Typography direction 
Logo design 
Submarks and logo variations 
Brand applications 
Mockups and presentation layouts

Package Tiers

Starter — $750

For early-stage concepts and visual exploration
Moodboard
Creative direction
Colour palette
Typography direction

Identity — $1,000

For developing a complete visual identity system
Everything in Starter
Logo design
Submarks and logo variations
Basic brand applications
Mockups

Complete Identity — $1,500

For full visual worlds and applied systems
Everything in Identity
Expanded brand applications
Packaging or website concept design
Illustration or graphic system elements
Final presentation layout

Who this is for

Food & beverage brands
Lifestyle and wellness brands
Creative businesses
Product-based brands
FAQs

Starting at$750
Duration4 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Brand Designer
Creative Director
Visual Designer
Service provided by
Fay (fa.designss) Ottawa, Canada
1
Followers
Creative Direction & Visual Identity SystemsFay (fa.designss)
Starting at$750
Duration4 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Brand Designer
Creative Director
Visual Designer
Cover image for Creative Direction & Visual Identity Systems
A creative service focused on building cohesive visual worlds through storytelling, illustration, and design systems. I help shape how a brand looks, feels, and communicates across every touchpoint, translating ideas into expressive and memorable visual identities.

What’s included

Creative direction 
Visual research & moodboarding 
Colour palette development 
Typography direction 
Logo design 
Submarks and logo variations 
Brand applications 
Mockups and presentation layouts

Package Tiers

Starter — $750

For early-stage concepts and visual exploration
Moodboard
Creative direction
Colour palette
Typography direction

Identity — $1,000

For developing a complete visual identity system
Everything in Starter
Logo design
Submarks and logo variations
Basic brand applications
Mockups

Complete Identity — $1,500

For full visual worlds and applied systems
Everything in Identity
Expanded brand applications
Packaging or website concept design
Illustration or graphic system elements
Final presentation layout

Who this is for

Food & beverage brands
Lifestyle and wellness brands
Creative businesses
Product-based brands
FAQs

$750