Expert Video Concepting + Prep: Set Your Project Up To Win

Louis Anastas

Starting at

1,750

About this service

Summary

This service starts with a comprehensive video treatment — defining genre, tone, pacing, story, and key messages — and moves into a practical pre-production overview covering cast, crew, locations, gear, budget, and schedule. With 30 years of experience producing thousands of videos for top brands like GE Healthcare, Boeing, and SureFire, I ensure every element aligns with your vision, streamlines execution, and maximizes impact before the first shot is taken or created. The result is a focused, exciting, purposeful roadmap that sets your project up for success on all fronts.

FAQs

How will you work with me and my team?
We'll kick off the project in an in-depth manner to define your goals for a given video (and/or campaign), review your brand on all fronts, and get to know all the stakeholders who will provide context and feedback along the way.

What's included

A Comprehensive Video Treatment Built For Your Brand or Products
We'll develop a comprehensive video treatment — a clear blueprint to ensure your project hits its mark. It defines genre, tone, pacing, narrative structure, and key messages, while clarifying the story and emotional impact for your audience. Whether it’s a product showcase, brand film, or social campaign, this treatment keeps every element aligned with your goals and brand identity. With this roadmap, your video production will be focused, purposeful, and ready to engage viewers with maximum impact.
A Pre-Production Overview
We'll deliver a practical pre-production overview to guide your video project from concept to shoot. It covers cast, crew, locations, equipment, and other essential logistics, giving a clear picture of what’s needed to execute the vision. It also includes a rough budget estimate and scheduling considerations, helping you plan efficiently and avoid surprises. Whether for a product video, brand film, or social campaign, this overview ensures every element is aligned and ready for a smooth production, setting the stage for a project that runs on time, on budget, and stays on target.

Example projects