What's included

• Research

  In-depth analysis of your business to give a better understanding of what you want to achieve. Research into the industry, competitors and target audience of your business allows to position your brand in the right place within the market. Presenting you with findings, it forms a solid foundation on which the brand can be built and informs decisions made during the development process. Referencing our research, supports explaining the reason behind some of our design choices at later stages in the project.

• Mood boards

  The visual direction of your brand. Curating images, colours, typefaces and icons and present you with a vision for your brand based on our initial research. As the mood board is not a final piece of artwork, it’s an ideal milestone during the project to ensure that we all agree on the visual direction that the brand is heading.

• Brand Visualisations

  Visualisations help you to envisage your brand’s visual components in context. We aim to present a vision for your brand in a context that aligns with your business, for example, your logo on a social media profile, your brand pattern incorporated into product packaging or your brand illustrations embellishing your website.

• Brand Guidelines

  Brand guidelines are a set of rules that define and explain how to use the visual components that make up your brand’s identity. By having these rules in place, it enables you, your organisation and service partners to communicate a consistent brand identity. Typically they contain: °Logo usage °Colour palette °Typography °Graphic elements (like icons), patterns and use on devices °Photography Style °Do's and Dont's A consistent brand promotes credibility, increases its perceived value and allows your business to be more easily recognised within your industry. Building a recognisable brand takes time but staying true to your brand guidelines will give you a favourable start.

• Logo Package

  When your logo is signed off, I provide a digital logo pack that contains various file formats for print and screen.

• Visual Identity Pack

  If your brand contains additional graphical components, I provide a visual identity pack containing those elements in various formats. This helps your organisation retain a consistent brand identity. The pack often includes items such as: °Fonts °Colour swatch files °Brand patterns °Graphic devices °Illustrations °Icon sets °Photoshop actions

• Support With Using The Brand Identity Deliverables

  My services don’t end when the project is complete. I’ll support you through the launch of your brand identity and offer advice and opinions to ensure your organisation stays brand-compliant.