This service suitable for a bigger variety of clients looking for a detailed and consistent style, which can be useful for facilitating other aspects like an already existing brand identity.

Brand identity and logo design are related but distinct concepts:

Brand identity refers to the overall visual and emotional representation of a brand, encompassing elements like colors, typography, tone of voice, messaging, and design style that collectively shape how a brand is perceived.

Logo design is a specific component of brand identity, serving as a visual symbol or emblem that represents the brand. While a logo helps identify the brand, it’s just one part of the broader brand identity, which includes other aspects that together convey the brand's personality and values.

In short, a logo is a key element of brand identity, but brand identity goes beyond just the logo to encompass the entire brand experience.

Whats included:

Discovery call - Learn about your mission, values and future goals

Moodboard + initial ideas presentation - A starting point for the design process and helps us align our vision

Development of logotype + favicon

Logotype (Word Logo): The main representation of the brand, often used on websites, business cards, and other primary marketing materials.

Secondary Logo (Favicon): Primary logo + illustration or symbol, used where the full logo might not fit or to add variety.

Visual creations - 2 Supporting visual creations and in situ examples

Pdf Logo guideline - A brief summary of how the logo should and should not be used