What's included

• INTERNAL BRAND

  Define the heartbeat of your brand. This is the foundation of your brand's influence.

• AUDIENCE PERSONA

  Clearly understand who your audience is, what their needs are, and how to delight them.

• COMPETITIVE ANALYSIS

  A deep dive into your competitors designed to help uncover strengths, weaknesses, and areas of opportunity.

• POSITIONING STRATEGY

  Define and develop your brand's unique offer to form a rock-solid position in your market.

• BRAND PERSONA

  Clearly define the personality, tone, and voice of your human brand, to truly bring it to life.

• MESSAGING FRAMEWORK

  Core message blocks form the foundation for consistent and clear messaging.

• STORYTELLING FRAMEWORK

  A detailed story of the customer's journey designed to greatly improve communication.

• BRAND GUIDE

  A PDF document that lays out how your brand should operate and exist in the world.

• PHYSICAL BRAND GUIDE BOOK

  A physical copy of your Brand Guide.