Brand Strategy by TJ RussellBrand Strategy by TJ Russell

Brand Strategy

Top Independent

TJ Russell

Starting at

2,000

About this service

Summary

I partner with you to crystallize your vision and lay the strategic foundation necessary to thrive. Through research, analysis and creative thinking, I help you nail down effective positioning that differentiates you from competitors. After receiving this 8-part brand master strategy, you will be armed with the clarity and confidence to grow your brand and kill it in your niche.

What's included

INTERNAL BRAND
Define the heartbeat of your brand. This is the foundation of your brand's influence.
AUDIENCE PERSONA
Clearly understand who your audience is, what their needs are, and how to delight them.
COMPETITIVE ANALYSIS
A deep dive into your competitors designed to help uncover strengths, weaknesses, and areas of opportunity.
POSITIONING STRATEGY
Define and develop your brand's unique offer to form a rock-solid position in your market.
BRAND PERSONA
Clearly define the personality, tone, and voice of your human brand, to truly bring it to life.
MESSAGING FRAMEWORK
Core message blocks form the foundation for consistent and clear messaging.
STORYTELLING FRAMEWORK
A detailed story of the customer's journey designed to greatly improve communication.
BRAND GUIDE
A PDF document that lays out how your brand should operate and exist in the world.
PHYSICAL BRAND GUIDE BOOK
A physical copy of your Brand Guide.