What's included

• Brand Strategy

  To help you achieve your business goals, I always start with a detailed brand strategy to help you gain a true understanding of your ideal client and comprehensive market research. This will help you stand out from your competitors. DELIVERABLES INCLUDE: • Detailed Brand Strategy Guide • Brand Values • Brand Goals & Mission Statement • Tone of Voice • Positioning Statement • Brand Archetype • Target Audience Persona • Competition Analysis • Creative Direction (Mood Board & Colour Palette) • Font Selections

• Primary Logo

  The main logo used to represent your brand that is typically the largest logo in a branding scheme

• Secondary Logo/Icon

  A simplified version of your primary logo that retains the primary logo's essence while being more flexible for use in different situations

• 8+ Page Brand Style Guide

  Your Brand Style Guide outlines how to use your brand's elements in any digital or print representation. The guide's purpose is to ensure that the brand is consistent and recognizable, regardless of who is creating your content.