What's included

• Discovery Consultation

  A quick 30 minute talk! Let's have a quick chat so we can meet each other and learn about each other a bit more. We'll talk about your goals, how to achieve those goals, and your brand strategy. It will help understand your project and lay the groundwork for a successful partnership.

• Logo Variations

  We will provide several logo variations for your brand, including a primary logo, a secondary logo, and an icon mark logo. These will be sketched out that way we both know what direction we are headed in.

• Typography Pairing

  Typography should never be random and should pair with your logo perfectly. This will involve choosing a pair of two typefaces. Please note that these are suggestions, not requirements. As the client, you are responsible for purchasing fonts. However, we always try to find free commercial fonts first.

• Color Palette

  Your brand's entire vibe and personality can be conveyed through colors alone. I'll create a curated color palette that perfectly embodies your brand, typically featuring 3-5 colors, but no more than 7.

• Brand Pattern(s)

  A brand pattern is a powerful tool for strengthening brand recognition and identity across all touch points. By incorporating a distinctive and memorable pattern into branding materials, businesses can create a strong visual link with their audience and set themselves apart from competitors.

• Brand Guidelines

  A brand style guide is a document detailing the guidelines and specifications for a brand’s visual identity, covering elements like logo, typography, color palette, and other design components. It serves as a go-to resource for anyone producing branded materials, ensuring consistent and cohesive presentation across all marketing and communication channels.

• Custom Icons

  Custom brand icons are unique, original graphics crafted specifically to represent a brand or company.

• Business Card Design(s)

  A standout business card design helps your brand leave a lasting impression, keeping you memorable long after meeting someone. It’s a small, pocket-sized reminder of your brand that people can refer to whenever they need your products or services. Created in Canva, this design is fully editable, allowing you to update it easily at any time.

• 3 Revisions

  Our goal is to keep it to 1, but we all know that it can't always be like that.