Complete Branding Kit 🚀Leonel Duran
A solid brand identity is essential — it’s the core foundation for building your business’s visual identity. This package establishes a purposeful strategy that guides all future designs.
Together, we will:
Define your brand’s mission and vision
Shape your brand personality
Establish your brand voice and tone
Outline the visual designs in the deliverables
Highlight your unique selling point (USP)
Identify and narrow down your target audience
Review and analyze your competitors
Throughout the process, my goal is to ensure you clearly understand each step from start to finish. Open communication is key, so we stay aligned on the project’s direction!
What's included
Discovery Consultation
A quick 30 minute talk! Let's have a quick chat so we can meet each other and learn about each other a bit more. We'll talk about your goals, how to achieve those goals, and your brand strategy. It will help understand your project and lay the groundwork for a successful partnership.
Logo Variations
We will provide several logo variations for your brand, including a primary logo, a secondary logo, and an icon mark logo. These will be sketched out that way we both know what direction we are headed in.
Typography Pairing
Typography should never be random and should pair with your logo perfectly. This will involve choosing a pair of two typefaces. Please note that these are suggestions, not requirements. As the client, you are responsible for purchasing fonts. However, we always try to find free commercial fonts first.
Color Palette
Your brand's entire vibe and personality can be conveyed through colors alone. I'll create a curated color palette that perfectly embodies your brand, typically featuring 3-5 colors, but no more than 7.
Brand Pattern(s)
A brand pattern is a powerful tool for strengthening brand recognition and identity across all touch points. By incorporating a distinctive and memorable pattern into branding materials, businesses can create a strong visual link with their audience and set themselves apart from competitors.
Brand Guidelines
A brand style guide is a document detailing the guidelines and specifications for a brand’s visual identity, covering elements like logo, typography, color palette, and other design components. It serves as a go-to resource for anyone producing branded materials, ensuring consistent and cohesive presentation across all marketing and communication channels.
Custom Icons
Custom brand icons are unique, original graphics crafted specifically to represent a brand or company.
Business Card Design(s)
A standout business card design helps your brand leave a lasting impression, keeping you memorable long after meeting someone. It’s a small, pocket-sized reminder of your brand that people can refer to whenever they need your products or services. Created in Canva, this design is fully editable, allowing you to update it easily at any time.
3 Revisions
Our goal is to keep it to 1, but we all know that it can't always be like that.
FAQs
Yes! Typically 50% of the payment is due upfront (non-refundable) and the other half is due at the date of finalization.
1-3 Weeks
I usually let the client pick what their best form of communication.
100% — I'm a partner of Framer; a no-code tool that I use to build and design websites that scale. Ask about this service in your inquiry!
Leonel's other services
Starting at$1,550
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Procreate
Brand Design
Brand Strategist
Logo Designer
Service provided by
Leonel Duran proNew York, USA
- $10k+
- Earned
- 16
- Paid projects
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- Rating
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Complete Branding Kit 🚀Leonel Duran
Starting at$1,550
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Procreate
Brand Design
Brand Strategist
Logo Designer
A solid brand identity is essential — it’s the core foundation for building your business’s visual identity. This package establishes a purposeful strategy that guides all future designs.
Together, we will:
Define your brand’s mission and vision
Shape your brand personality
Establish your brand voice and tone
Outline the visual designs in the deliverables
Highlight your unique selling point (USP)
Identify and narrow down your target audience
Review and analyze your competitors
Throughout the process, my goal is to ensure you clearly understand each step from start to finish. Open communication is key, so we stay aligned on the project’s direction!
What's included
Discovery Consultation
A quick 30 minute talk! Let's have a quick chat so we can meet each other and learn about each other a bit more. We'll talk about your goals, how to achieve those goals, and your brand strategy. It will help understand your project and lay the groundwork for a successful partnership.
Logo Variations
We will provide several logo variations for your brand, including a primary logo, a secondary logo, and an icon mark logo. These will be sketched out that way we both know what direction we are headed in.
Typography Pairing
Typography should never be random and should pair with your logo perfectly. This will involve choosing a pair of two typefaces. Please note that these are suggestions, not requirements. As the client, you are responsible for purchasing fonts. However, we always try to find free commercial fonts first.
Color Palette
Your brand's entire vibe and personality can be conveyed through colors alone. I'll create a curated color palette that perfectly embodies your brand, typically featuring 3-5 colors, but no more than 7.
Brand Pattern(s)
A brand pattern is a powerful tool for strengthening brand recognition and identity across all touch points. By incorporating a distinctive and memorable pattern into branding materials, businesses can create a strong visual link with their audience and set themselves apart from competitors.
Brand Guidelines
A brand style guide is a document detailing the guidelines and specifications for a brand’s visual identity, covering elements like logo, typography, color palette, and other design components. It serves as a go-to resource for anyone producing branded materials, ensuring consistent and cohesive presentation across all marketing and communication channels.
Custom Icons
Custom brand icons are unique, original graphics crafted specifically to represent a brand or company.
Business Card Design(s)
A standout business card design helps your brand leave a lasting impression, keeping you memorable long after meeting someone. It’s a small, pocket-sized reminder of your brand that people can refer to whenever they need your products or services. Created in Canva, this design is fully editable, allowing you to update it easily at any time.
3 Revisions
Our goal is to keep it to 1, but we all know that it can't always be like that.
FAQs
Yes! Typically 50% of the payment is due upfront (non-refundable) and the other half is due at the date of finalization.
1-3 Weeks
I usually let the client pick what their best form of communication.
100% — I'm a partner of Framer; a no-code tool that I use to build and design websites that scale. Ask about this service in your inquiry!
Leonel's other services
$1,550