What's included

• Mobile App Advertising || Increased Downloads || Better Retention

  Project Deliverables Target Audience Analysis Report: A comprehensive report identifying the ideal audience for the app, based on demographic data, user behavior, and market trends. This report will help inform all advertising efforts for the app. Ad Campaign Strategy Document: A detailed strategy that outlines campaign goals, KPIs, ad placements, and budgets. It includes recommendations on ad formats, creative messaging, and user acquisition strategies tailored to drive app installs and engagement. Ad Creative Assets: High-quality visuals and videos designed for various platforms (such as Google Ads, Facebook, Instagram, and TikTok). These assets include ad banners, social media stories, short video ads, and carousel images, all optimized for mobile display. App Store Optimization (ASO) Recommendations: Actionable suggestions for improving app store listings, such as optimized keywords, engaging descriptions, and impactful screenshots, to enhance discoverability and increase organic installs. Launch & Optimization Plan: A step-by-step timeline for launching the campaign, with optimization checkpoints to ensure ads perform at their best. This includes daily or weekly adjustments to ad targeting, creatives, and bids to maximize effectiveness. Performance Tracking Dashboard: A live dashboard or regular reports (weekly or bi-weekly) tracking key metrics like impressions, CTR, CPI, and ROI. Clients can monitor campaign performance in real-time, ensuring transparency and continuous improvement. A/B Testing Report: Insights from A/B testing various ad creatives, copy, and placements. This report highlights which elements performed best, enabling data-driven decisions for future campaigns. End-of-Campaign Analysis & Recommendations: A detailed wrap-up report that reviews overall campaign performance, key takeaways, and insights. It also includes actionable recommendations for future advertising efforts to build on the campaign’s success. Retargeting Strategy Outline (Optional): A tailored plan for retargeting users who showed interest but didn’t install or engage with the app. This strategy will outline tactics for driving app installs through re-engagement ads.