branding with purpose.
Starting at
$
1,500
About this service
Summary
FAQs
what makes you different from other studios?
we come from advertising, so our approach is built on understanding audiences, not just aesthetics. we focus on connection, clarity, and helping your brand make sense to the people it’s meant for.
what exactly is "branding"?
let's start by saying that branding is more than a logo. it’s how people recognize, understand, and remember you. it’s your story, your tone, your visual identity, and how all those things connect with your audience.
how long does a branding project take?
it all depends on the scope and feedback rounds. we move with intention, fast enough to keep momentum, but never rushed.
what do i get at the end?
you’ll receive a full brand kit and three collateral pieces, all ready to use. plus, you’ll understand why your brand looks and feels the way it does.
what if i already have a logo?
that’s totally fine. if you have something you love, we can build around it. if it’s not working anymore, we’ll help you figure out what’s missing and adjust it thoughtfully.
how much involvement do i need?
we like to start with conversation as your input helps shape the strategy. after that, you’ll review drafts and share feedback. it’s collaborative, but not overwhelming.
can we skip the research phase?
not really, but hear us out: research is what gives the brand its direction and logic. without it, design becomes guessing. it’s how we make sure your brand makes sense to the people you want to reach.
will i be able to use my brand files myself?
absolutely. you’ll get editable and ready-to-use formats for every asset, along with a clear guide on how to apply them. no design degree required.
can you also handle my website or content?
yes. once your brand is ready, we can continue with web design or copywriting, keeping everything consistent under the same voice and vision.
What's included
research and insight
before we design, we listen, we study your audience, your goals, and the space you operate in. this helps us build a brand that doesn’t just look right but feels relevant, a brand that speaks clearly to the people it’s meant for.
brand files
everything lives in a neatly organized drive folder, ready for you and your team to use. each file is clearly labeled, grouped by format, and easy to find - no hidden layers or confusion. this becomes your brand’s safe home, the one place where everything stays consistent.
design justification
every design decision has a reason behind it. this section explains the logic, emotion, and context of your brand: the why behind every choice. it gives meaning to the visuals, helping you communicate your brand’s story with confidence.
brand kit guide
a practical, easy-to-read manual on how to use your new brand. it covers everything from applying your logo to combining colors, choosing fonts, and keeping consistency across platforms. think of it as your everyday reference: simple, useful, and written in plain language.
logo, icon, and imagotype
your brand’s visual marks, designed to work together or on their own. we’ll define when and how to use each one, so your logo feels flexible, not fragmented. whether it’s for social media, print, or packaging, every mark is built for real-world use.
ai, svg, and pdf files
these are your editable originals. the source versions for designers, printers, and future collaborators who may need to scale or adapt your identity. they keep your brand sharp and consistent, no matter the medium.
png and jpg files
ready-to-share formats for everyday use. these are the quick, accessible versions for digital platforms, presentations, or anything that doesn’t need editing. they’re lightweight, fast, and made for easy sharing.
color palette
your visual language in color form. we’ll define tones that represent your brand’s personality, balanced between emotion and practicality. every color comes with codes and guidelines, so you can apply them confidently across print and digital spaces.
typography selection
a type system that speaks with your voice. we’ll select primary and secondary fonts that complement your tone. it’s not just about aesthetics, but about how your words feel when people read them.
right and wrong uses
a clear visual guide showing how to keep your brand consistent. examples of what works and what doesn’t, because sometimes seeing the "don’ts" is the easiest way to understand the "dos." it keeps everyone aligned, no matter who’s applying your brand.
three collateral pieces
we’ll design three branded applications: tangible examples of your identity in action. these could be social posts, business cards, one-page menus, or simple packaging, depending on your needs. you’ll receive editable ai/svg files plus ready-to-use formats, so you can apply them immediately.
Duration
2 weeks
Skills and tools
Brand Design
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe Photoshop
Figma
Industries