Brand Strategy
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About this service
Summary
A clear, cohesive framework for building and growing a brand with intention. It combines foundational brand definition, audience and market insights, and strategic positioning with actionable guidance across messaging, visual direction, go-to-market planning, and brand experience.
Deliverables
Brand Foundation
Define the brand’s purpose, vision, mission, and values to establish a clear strategic core
Brand Voice & Personality
Define how the brand sounds and shows up across channels, including tone, language, and style guidelines
Brand Experience & Touchpoints
Map how the brand shows up across customer journeys and key moments of interaction
What's included
Brand Foundation
Define the brand’s purpose, vision, mission, and values to establish a clear strategic core
Brand Voice & Personality
Define how the brand sounds and shows up across channels, including tone, language, and style guidelines
Brand Experience & Touchpoints
Map how the brand shows up across customer journeys and key moments of interaction
Skills and tools
