What's included

• Research & Competitor Analysis

  I will work to understand your business and make a competitor analysis that allows us to focus your business in a differential way.

• Brand personality

  Brand personality is the way a brand is personified. They are the human characteristics and traits that consumers relate to.

• Mission, vision, values

  While your vision explains where your business is going, and your mission talks about what you're doing to get there, your values are all about how you're going to operate and act along the way.

• Naming

  If your brand don't have one yet, I will work on it to make your brand recognizable, memorable and unique.

• Tone of voice

  In essence, it's how you sound when you say words out loud.

• Logotype

  Logotype design with its different applications.

• Fonts and colors

  Fonts and colors play an important role in your brand's visual imagery.

• Brand applications

  It could be patterns, stationery, print and web layouts, etc.

• Brandbook

  A brandbook is a document that's used to describe the brand identity of your company. It is a comprehensive guide in which you describe the look of your brand's identity. It is important for the different professionals that have to work with your brand in the future (developers, designers, marketing professionals...).