What's included

• 📘 Strategy Document (PDF/Presentation)

  A detailed plan covering your goals, audience insights, platform-specific strategies, posting frequency, content pillars, and KPIs to track. This is your go-to roadmap for growth.

• 🎯 Target Audience & Persona Breakdown

  Identification of your ideal audience based on behavior, interests, and demographics. Includes personas to guide tone, content, and platform usage.

• 📊 Competitive Analysis

  A review of 2–3 competitors or similar brands to highlight what works, what doesn’t, and how you can stand out.

• 🧩 Content Pillars & Post Ideas

  A clear breakdown of 4–5 main content themes (educational, inspirational, promotional, etc.) with sample post ideas under each pillar.

• 📅 Posting & Engagement Plan

  Recommendations for post frequency, best times to post, and how to manage engagement (comments, DMs, stories, etc.).

• 📈 Suggested KPIs & Tools

  Metrics to track (reach, engagement rate, growth) and tool recommendations (e.g., scheduling, analytics, hashtag research).