I develop clear, consistent, and professional visual identities that help brands present themselves in a more organized and recognizable way.

The project begins with an analysis of the brief, positioning, audience, and visual references. Based on this information, I create a visual direction aligned with the brand’s personality and goals.

The service may include logo creation or refinement, color palette development, typography selection, graphic elements, brand applications, and a guidelines document explaining how to maintain consistency across different materials.

Review of the brief and brand requirements;

Market and visual reference research;

Definition of the brand personality and visual direction;

Visual identity concept development;

Logo creation or refinement;

Color and typography definition;

Development of graphic elements;

Application of the identity to selected materials;

Creation of brand usage guidelines;

Organized delivery of the final files.

A document presenting the main instructions for using the visual identity clearly and consistently.

It may include:

Brand concept and visual direction;

Logo presentation;

Clear space and minimum size;

Correct and incorrect logo usage;

Full-color, monochrome, and reversed versions;

Color palette and color codes;

Primary and secondary typography;

Typographic hierarchy;

Graphic elements;

Icons or symbols;

Image style;

Brand application examples.

Creation of an original logo aligned with the brand’s personality, industry, and target audience.

It may include:

Primary logo;

Horizontal variation;

Vertical variation;

Symbol or icon;

Versions for light and dark backgrounds;

Monochrome versions.

A selection of colors that reflects the brand’s personality and supports consistency across digital and print materials.

Selection of primary and supporting fonts, including guidance on hierarchy and usage.

Creation of visual assets that complement the brand identity, such as:

Shapes;

Patterns;

Textures;

Frames;

Graphic motifs;

Custom icons.

The visual identity may be presented across materials such as:

Business cards;

Letterheads;

Email signatures;

Social media profile images;

Social media covers;

Presentations;

Institutional materials;

Digital assets;

Application mockups.

Files may be delivered in:

AI;

SVG;

PDF;

PNG;

JPG.

All communication is handled in writing through Contra’s chat, keeping the brief, feedback, revisions, and approvals clearly documented.