Brand Strategy/Identity Kit : Naming, Positioning, Visual DesignJennifer Leyden
I help startups and businesses build a complete brand from the ground up, combining strategy, naming, messaging, and visual identity into a cohesive, launch-ready kit. My approach ensures your brand is not only memorable and visually striking, but also strategically positioned for growth and clarity. From concept to execution, I guide every step so your brand tells a clear, compelling story across all touchpoints.
What's included
What’s Included in Your Brand Kit
Brand Strategy: brand audit, competitive research, positioning, mission, vision, values, and a strategic foundation.
Naming & Messaging: brand name exploration, tone of voice, taglines, and a full messaging framework.
Visual Identity: logo suite, color palette, typography selection, visual direction, and brand guidelines.
Creative Direction: concept moodboards, creative direction for photoshoots, and overall aesthetic alignment.
Marketing & Launch Planning: campaign concepts, activation ideas, and go-to-market guidance.
Digital & Web (Add-On): Squarespace or Wix website design, layout, and build.
Project Management: end-to-end planning, timelines, file organization, and smooth delivery across all assets.
Jennifer's other services
Brand Strategy/Identity Kit : Naming, Positioning, Visual DesignJennifer Leyden
Starting at$2,000
Duration4 weeks
I help startups and businesses build a complete brand from the ground up, combining strategy, naming, messaging, and visual identity into a cohesive, launch-ready kit. My approach ensures your brand is not only memorable and visually striking, but also strategically positioned for growth and clarity. From concept to execution, I guide every step so your brand tells a clear, compelling story across all touchpoints.
What's included
What’s Included in Your Brand Kit
Brand Strategy: brand audit, competitive research, positioning, mission, vision, values, and a strategic foundation.
Naming & Messaging: brand name exploration, tone of voice, taglines, and a full messaging framework.
Visual Identity: logo suite, color palette, typography selection, visual direction, and brand guidelines.
Creative Direction: concept moodboards, creative direction for photoshoots, and overall aesthetic alignment.
Marketing & Launch Planning: campaign concepts, activation ideas, and go-to-market guidance.
Digital & Web (Add-On): Squarespace or Wix website design, layout, and build.
Project Management: end-to-end planning, timelines, file organization, and smooth delivery across all assets.
Jennifer's other services
$2,000