Full Brand Design
Starting at
$
1,200
About this service
Summary
Stage 1: Creative brief
A creative brief aligns all stakeholders and creatives on objectives, target audience, and insights.
Stage 2: Brand strategy
The brand strategy informs the work on the visual identity. The designer will digest the brief and create a custom one-hour workshop for key members of the company to participate in. The brainstorm is then distilled into the main pillars on the brand strategy.
Stage 3: Mood boards
Two to three different directions are explored as possible directions. Mood boards serve as inspiration and help communicate the energy and feeling of a concept.
Stage 4: Stylescapes
Stylescapes are mood boards taken to the next level. They combine and curate all elements of a brand into a single preview of your visual direction. Two to three directions are presented at this stage.
Stage 5: Full brand book
Brand guidelines are designed to give your brand consistency, flexibility, and serve as a reference to grow and evolve.
Deliverables
Brand strategy
Brand strategy defines your mission, vision, personality, core values, and brand promise. This north star leads the way for a more consistent brand experience for your customers.
Logo
A logo is a symbol and wordmark that identifies your company.
Color palette
A color palette is established to create consistency throughout your customer touch-points
Typography
Fonts do more than just communicate words on a page. The right fonts can bring express your brand personality visually as well.
Icons/Illustrations/Graphics/Patterns
Icons, illustrations, patterns, and motifs all work together as a system and are more than just decorative.
What's included
Brand strategy
Brand strategy defines your mission, vision, personality, core values, and brand promise. This north star leads the way for a more consistent brand experience for your customers.
Logo
A logo is a symbol and wordmark that identifies your company.
Color palette
A color palette is established to create consistency throughout your customer touch-points
Typography
Fonts do more than just communicate words on a page. The right fonts can bring express your brand personality visually as well.
Icons/Illustrations/Graphics/Patterns
Icons, illustrations, patterns, and motifs all work together as a system and are more than just decorative.
