Drawing from over a decade of industry experience, including spearheading digital growth for a VC-backed beauty startup, I now bring my expertise to freelance clients. My strategic thinking honed at the leadership level translates into actionable plans that drive results. Combining this with a deep understanding of user-centric design principles, I craft custom Shopify stores tailored to your brand's unique needs, ensuring seamless navigation and compelling calls-to-action that drive sales.