Strategic Branding: Crafting Unique Brand Identities

João Duarte Barbosa

(0)

Starting at

1,850

About this service

Summary

I provide complete branding services to help your business stand out with a unique and cohesive brand identity. From developing your logo to creating a complete visual identity, I work closely with you to ensure that the final product represents your vision and values. Together, we’ll build a brand that resonates with your target audience and positions you for success.

Process

01. Learn

We begin by exploring your brand’s mission, values, and market positioning. I’ll ask detailed questions to understand your business and goals, ensuring the branding reflects your unique identity and resonates with your audience.

02. Think

With the gathered insights, I create a brand strategy that highlights your differentiation in the market. This phase includes brainstorming and building the foundation for your visual identity, always keeping your goals and audience in mind.

03. Create

At this stage, I design your logo, the most crucial element of your brand’s visual identity. We will go through an iterative process, where I present logo concepts and you provide feedback. Based on your input, I’ll make the necessary adjustments to ensure the logo aligns with your vision.

04. Refine & Define

Once the logo is approved, I develop the rest of your visual identity, including defining color palettes, typography, and other brand elements. This step culminates in creating the brand guidelines, ensuring your brand is consistently represented across all touchpoints.

05. Implement

With the brand strategy and visual identity finalized, I deliver a detailed brand guidelines document that includes instructions for logo usage, fonts, color schemes, and styles. I’ll assist with any necessary support for rolling out your brand across platforms or working with teams.

What's included

Logo Design
A custom-designed logo that encapsulates your brand’s personality and stands out in your industry.
Visual Identity Package
A complete set of visual identity assets, including color palettes, typography, and style guidelines to ensure brand consistency across all platforms.
Brand Guidelines
A detailed brand guidelines document, including usage rules for logos, fonts, and color schemes, to maintain brand coherence across all materials.

Example projects