An effective social media management strategy begins with understanding the organization's goals and target audience. This helps in selecting the appropriate social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, or YouTube, based on the demographics, interests, and preferences of the target audience.

The process starts with content creation or curation, where social media managers develop engaging posts, articles, images, videos, or infographics that align with the brand's messaging and objectives. They ensure that the content is informative, visually appealing, and optimized for each platform to maximize its reach and engagement.