Bespoke Branding and Visual Identity

Sebastian Kayle

Starting at

2,500

About this service

Summary

I design bold, custom branding and visual identities that help businesses stand out and connect with their audience. Every design is rooted in strategy and tailored to your goals. Whether you’re starting fresh or reimagining your brand, I’ll help you create a polished, professional identity that leaves a lasting impression.

Process

Discovery Call

Every great brand starts with a conversation. In our discovery call, we’ll dive into your vision, goals, and challenges to set the stage for a strong, strategic brand identity. Whether you’re building from scratch or refining an existing brand, this session helps us align on the best creative direction.

Deep Dive Assessment

To create a brand that truly reflects your vision, we begin with a comprehensive Deep Dive Assessment. This step uncovers key insights about your business—your story, mission, target audience, competitive positioning, and visual preferences. Through thoughtful questions, we’ll define what makes your brand unique, ensuring every design decision aligns with your goals. This process lays the foundation for a brand identity that not only looks great but also connects deeply with your audience.

Brand Proposal

Using insights from the Deep Dive Assessment, I’ll develop three distinct brand concepts that capture your vision and business personality. Each concept offers a unique creative direction, giving you the opportunity to explore different styles before deciding on the one that feels just right. This stage is all about refining and aligning the visuals with your brand’s essence, ensuring we create something both strategic and stunning.

Concept Revisions

Once you’ve selected your preferred concept, we’ll refine it through up to two rounds of revisions. This is where we fine-tune the details—adjusting elements based on your feedback to ensure the final brand identity aligns seamlessly with your vision.

Comprehensive Brandguide

Once the design is finalized, you'll receive everything you need to confidently launch your brand. This includes a full logo suite (primary, secondary, and brandmark logos), all final files in high-resolution and editable formats (PNG, JPG, PDF, AI, SVG), and a comprehensive brand guide PDF. This guide details your color palette, typography, and complementary assets, providing you with the tools to maintain a consistent and professional brand presence across your website, marketing materials, and beyond.

FAQs

How long will the brand project take?
A branding project typically take 4 weeks, depending on availablity and the requirements of your project.
Do you include other assets?
Other assets are typically not included within the brand identity development, however I'd be happy to provide pricing for additional design services and collateral
What other services do you offer?
We can help you with all your design needs, whether it's print collateral, social post templates, stationary etc.. We can also help you create an awesome website design in Figma, to kickstart your new brand in style!

What's included

Brand Proposal
Your branding journey starts with 3 distinct brand concepts. These are each designed to capture your vision, values and business goals. They serve as the foundation apon which we will choose your brand direction.
Bespoke Logo Suite
Your final logo suite is designed for flexibility and recognition, so your brand always feels intentional and cohesive. You'll receive: • Primary Logo – Your brand’s hero mark, built for strong recognition and everyday use. • Secondary Logo – A more adaptable version for different layouts and touchpoints. • Brandmark – A stripped-back icon for smaller spaces like social media, favicons, and packaging. Every variation is carefully designed to keep your brand looking sharp, seamless, and unmistakably yours—wherever it shows up.
Comprehensive Brand Guide
You’ll get a clean, easy-to-use brand guide that keeps everything feeling intentional and consistent. Inside, you’ll find: • Your custom color palette with HEX, RGB, and CMYK codes, so your colors always show up just right. • A typography guide to keep your messaging polished and cohesive. • Curated brand assets (like patterns or textures) to bring extra depth to your website, packaging, and marketing. Whether you’re designing in-house or handing things off to a team, this guide makes it effortless to stay on-brand.

Recommendations

(5.0)

Afton Negrea • Regent Park Studio

Client • Mar 17, 2025

Recommended

Sebastian is a skilled and reliable designer. He’s professional, detail-oriented, and easy to work with. His designs exceeded my expectations. Thank you!

Duration

4 weeks

Skills and tools

Brand Designer

Graphic Designer

Logo Designer