Video conceptualisation, script writing and strategy.
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About this service
Summary
What's included
Project brief analysis
A dissection of the video campaign's project brief based on the larger marketing framework, brand identity, key performance indicators and campaign strategy.
Market research
Informed market research packet that explores the brand's public identity, market trends, the projects goals and constraints and recommended best actions.
Proposed script and treatment
A video script and visual treatment informed by the brief analysis, market research and technical possibilities - we will give you 3 reverts to allow for collaboration and information sharing that get us to a point where you are happy the script and treatment meet all of your KPIs.
Recommendations
(5.0)
Client • Sep 1, 2025
Recommended
Michelle as has edited , produced and directed various commercials for a global brand that we post produce for. She has been a phenomenal collaborator and leader through the years with her experience, insights, and unrelenting attention to detail. Her creative vision has made the process of concept, execution and final product delivery seamless and satisfying. Her ability to communicate effectively, her enduring dedication, and seemingly unwavering passion for creating has been inspirational.
Client • Sep 1, 2025
Recommended
Michelle is one of the few professionals I trust to handle a project with both integrity and excellence. I have used her services over the years for conceptualization, writing, editing, story development, and PR/marketing support. Her contributions have included developing and enhancing narratives, creating marketing materials, and offering valuable strategic insights for my businesses. Professionals of her caliber are hard to come by, and you’ll likely want to build a long-term collaboration.
Skills and tools
Marketing Strategist
Video Producer
Writer
Adobe Creative Cloud
Adobe Creative Suite
Industries