It's just a quick informal chat to get to know each other, and learn more about what you want. We'll nail down your goals, create a plan on how to achieve those goals, and begin communication on a brand strategy.

Having a solid brand strategy is crucial because it provides direction and clarity to the brand's actions and decisions. Without a clear strategy, a brand risks being inconsistent, confusing, and forgettable to its audience. By taking the time to develop a brand strategy, a brand can build a strong and memorable brand identity that resonates with its audience and sets it apart from its competitors. Nobody grows without a solid strategy. You need direction and clarity in order to push the new brand and to fully communicate your message and purpose. Without a strategy, you risk having an inconsistent, confusing, and totally unforgettable identity, and end up with something that your audience struggles to connect with on an emotional level. Separate yourself from your competitors with a solid strategy!

A brand isn't a logo, but a logo is a crucial part of the brand. Depending on what you decide works best, I'll be creating a selection of primary, secondary, and sub-mark logo variants to use throughout your marketing in order to keep your new identity refreshing and innovative.

Typography (or fonts) should always be strategically chosen, otherwise you risk looking or feeling like something that you are not. The same is said about colour, which plays a crucial role in developing your brand and notoriety, as well as effectively communicating your brand purpose without pushing too hard. Assets - like personalised icons for website, documentation & social use, brand mood boards, and more - are extra parts that help develop the brand identity. We can talk about this on the call!

A brand is officially built from the emotions and opinions that it has from its consumers & audience. So, to ensure that it stays strong and positive, we will need to stay consistent in the design, the layout, and the message. The 'Brand Style Guide' will group up what we've created, and provide rules on how to use it throughout the company in order to consistently align with your brand.

I will be open to looking back over the project a few times to fix any kinks and issues, as well as adding in any extra ideas from you. We can talk about this in the call!

After the brand identity is established and built, I'd also be open to offering a discounted rate for any extra resources, including letterheads, business cards, social media profile design, presentation design, mockups, email design... I'm also available (at a consistent retainer rate) to design, schedule and manage any social media needs, email needs, packaging/product design needs, event design needs and more... We can talk about this in the call, if you wanted to! ✨