Logo and Brand Identity Design

Nana Kwandoh

Starting at

3,500

About this service

Summary

The brand design process is broken down into three key phases to ensure a thorough and collaborative approach.

Phase 1: Discovery

Kick-off Meeting: A comprehensive session to discuss your vision, target audience, and business goals.

Market Research: Analysis of your industry, competitors, and audience to inform design decisions.

Creative Direction: Development of a mood board and initial design concepts to establish a visual direction.

Phase 2: Design

Logo Design: Creation of 3 initial logo concepts, with 3 rounds of revisions.

Color Palette: Selection of a primary and secondary color palette.

Typography: Recommendation of font pairings for headlines and body copy.

Brand Style Guide: A document outlining logo usage, colors, and typography.

Phase 3: Delivery

Asset Delivery: Final brand assets delivered in various formats (EPS, PDF, SVG, PNG, JPEG).

Final Presentation: A final review of all brand elements and the style guide.

Client's overall response

Timeline: I estimate a total project duration of 5-6 weeks). The timeline below provides a visual breakdown of each phase.

Discovery - 1-2 weeks

Design 2-5 weeks

Delivery 5-6 weeks

I will strive to deliver to the best of my ability to meet the needs of your business.

What's included

Discovery Session
We will start with a comprehensive session to discuss your vision, target audience, and business goals. I will analyse your industry, competitors, and audience to inform my design decisions. And develop a mood board and initial design concepts to establish a visual direction.
Logo Design
You will receive up to three unique custom logo designs. These designs will be presented in a high-quality presentation accompanied by relevant high-end mockups.
Typography and Color Pairing
I’ll select primary and secondary color palettes and typography pairings that align best with your brand.
Social Media Templates
The logo, typography, and color will have a unique layout and custom layout to showcase your brand’s appearance on social apps like Instagram.
Pattern Design
Depending on the industry and business you’re in, you’ll receive custom pattern designs that can be used for other souvenirs.
Mockup Presentation
The design will be presented through relevant mockups to demonstrate how the logo and other brand assets will be integrated across your business, products, and digital assets.

Example projects