What's included

• Discovery & Research

  In-depth research to understand the client's business goals, target audience, and competitive landscape. This includes stakeholder interviews, market analysis, and user research to inform design decisions.

• Defining Product Vision & Goals

  Collaborating with stakeholders to define a clear product vision, outlining both short-term objectives and long-term goals. This step ensures alignment between the product design and business strategy.

• Roadmap & Feature Prioritisation

  Developing a product roadmap that outlines key milestones and feature priorities. This roadmap ensures a strategic, phased approach to product development, focusing on delivering the highest value to users first.

• Wireframes & User Journey Mapping

  Creating wireframes and mapping out user journeys to visualise the product structure and flow. These wireframes allow for early validation of the design and its alignment with user needs.

• High-Fidelity Design & Prototyping

  Designing high-fidelity mockups and interactive prototypes to bring the product vision to life. These prototypes help test functionality and get stakeholder feedback before final development.

• User Testing & Iteration

  Conducting user testing to gather feedback on prototypes and design concepts. Using this feedback to iterate on the design, ensuring it meets user expectations and business objectives.

• Design System & Style Guide Development

  Building a scalable design system that includes reusable UI components, typography, and colour schemes, ensuring consistency and efficiency across all future designs.

• Collaboration with Development Teams

  Ensuring a smooth handover of design assets to the development team, including detailed design specifications and regular collaboration to address any questions or issues during implementation.

• Launch Support & Post-Launch Optimisation

  Providing ongoing design support during product launch, including optimising the product based on real user data and feedback to ensure continued growth and success.