Conversion Rate Optimization (A/B testing)
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About this service
Summary
FAQs
What is CRO, and why is it important for my Shopify store?
CRO (Conversion Rate Optimization) improves your store’s user experience, leading to more sales and a higher return on investment (ROI).
How do you determine what to test for A/B testing?
I analyze your store’s data, heatmaps, and customer behavior to identify areas that need improvement, such as product pages, checkout flow, and CTAs.
How long does an A/B test take?
A/B tests usually run for 2-4 weeks to collect enough data for accurate results and insights.
Will A/B testing impact my store’s SEO?
No, A/B testing is done in a way that does not affect your SEO rankings. Shopify is also structured to ensure smooth testing.
Can you guarantee a conversion increase?
While I can’t promise exact numbers, I use data-driven methods to significantly improve your store’s conversion rate over time.
What's included
A/B Testing & Data-Driven Optimization
I’ll run A/B tests to analyze different elements of your store, improving conversions through data-backed changes.
Heatmap & Analytics Review
I’ll review heatmaps and analytics to identify friction points and provide actionable insights for better performance.
Checkout & Funnel Optimization
I’ll streamline your checkout process and sales funnel to reduce cart abandonment and increase conversions.
High-Converting Product & Landing Pages
I’ll optimize product descriptions, layouts, and call-to-action elements to boost sales and engagement.
Personalized CRO Strategy
I’ll create a tailored strategy based on your store’s performance to continuously improve conversions and sales.
Recommendations
(5.0)
Client • Mar 24, 2025
Recommended
Marcel is my go to for anything Shopify or CRO. Every time we work together the process is smooth and productive. Whether refining a product page or streamlining checkout flow Marcel always knows how to make improvements that deliver measurable results. I can't recommend him enough!
Skills and tools
CRO Expert
Shopify Designer
Shopify Developer
CSS3
HTML5
Klaviyo
Liquid
Shopify
Industries