Custom Branding Design

Inna Borodai

Contact for pricing

About this service

Summary

Inna provided unique branding solutions using Adobe Photoshop and Illustrator, ensuring each design was tailored to the client's specific needs through thorough research.

Process

Research & Competitor Analysis

I begin by analyzing your business, target audience, and competitors to understand your market position and get first raw ideas.

Moodboard Creation

I create a moodboard to establish the visual direction for your brand, including colors, typography, and overall style.

Brainstorming & Initial Sketches

Through brainstorming, I generate ideas and create initial sketches for the logo and other branding elements.

Selection & Digital Drafts

Review the sketches, select the strongest concepts, and develop them further in digital format.

Finalization

I refine the chosen concept, apply finishing touches, and deliver the final files in all necessary formats, ensuring they are ready for use across various platforms.

! Please note that at every stage, when I provide a progress update, we will have the opportunity to discuss the work and make adjustments.

FAQs

How long does the process take?
The timeline depends on the complexity of the project, but typically it takes 2-3 weeks from start to finish.
How many revisions are included?
I’ll take your feedback into account at every stage of the process to ensure we’re aligned. For the final version of each element, you’ll have 3-5 revisions included to make any necessary adjustments.

What's included

Logo Design
I will create a unique logo tailored to your brand and deliver it in all necessary formats. After discussing your preferences and creating a mood board, I will provide approximately 3 concepts for you to choose from. Together, we’ll refine the chosen design, with up to 5 revisions allowed for the final version.
Visuals Design
I will develop a cohesive color palette for your brand or refine an existing one. The palette will include primary and secondary colors, along with guidelines on how to use them effectively. Additionally, I will provide font recommendations for both primary and secondary typefaces, along with links for download or purchase.
Graphic Elements Design
I can create custom graphic elements to complement your brand identity, such as patterns, icons, or simple illustrations. These elements will align with your brand's style and can be used across various materials. Deliverables will be tailored to your needs, ensuring flexibility and uniqueness.
Web Design & Social Media Page Development
I can create a custom website (with HTML, CSS, and basic JS if needed) or a personalized Instagram layout that aligns with your brand’s identity. From sleek websites to professional Instagram grids, complete with story and post templates, I’ll design solutions that captivate your audience and enhance your online presence.
Branding Guidelines
I will create a brand guidelines presentation in PDF format. This guide will include instructions for using all branding elements, such as the logo, color palette, typography, and graphic assets. Additionally, I will showcase how these elements appear in real-world applications using mockups, ensuring consistency and clarity for your brand's identity.

Skills and tools

Brand Designer

Graphic Designer

Logo Designer