Brand Identities & Guidelines That Help Businesses Stand Out

Bijan W

(0)

Starting at

/hr

About this service

Summary

Each set of guidelines is customized to fit the unique needs and vision of the client, ensuring a personalized and relevant document. They include not only standard elements like logos and color palettes but also detailed usage scenarios, including social media and digital applications. Emphasis on integrating the brand guidelines with broader marketing strategies, ensuring that all aspects of the brand’s presence are consistent and aligned.

Process

Initial Consultation: I begin by understanding your business or start-up, including its values, target audience, and unique selling points. This helps clarify your vision and goals for the brand identity.

Market Analysis: I conduct comprehensive research to gather insights into your industry, competitors, and current market trends, establishing a solid foundation for the creative process.

Visual Concept Presentation: Using the research insights, I create a visual concept that captures the overall aesthetic and feel of your brand. This serves as a foundation for the design process and ensures we are aligned in our vision.

Feedback Session: I present the visual concept to you, inviting your feedback and thoughts on the proposed direction.

Initial Design Development: Based on your input, I develop initial design concepts that incorporate various visual elements, styles, and themes that align with your brand identity.

Design Enhancement: After receiving your feedback on the initial designs, I refine the chosen direction, integrating your suggestions and preferences to perfect the design.

Final Delivery: Once you are completely satisfied with the refined design, I finalize all brand identity elements and prepare them for delivery.

FAQs

How do you handle time zone differences?
Time zone differences won’t be an issue. I’ll adapt my schedule to ensure that meetings and discussions occur at times that work best for you.
How will we begin and stay connected?
After purchasing the service, we’ll start with an initial meeting via Google Meet or text communication, depending on your preference, to kick off the project and establish our communication plan.
How long will the design process take?
The branding process typically takes around 4 weeks, though this can vary based on the complexity of the project and how actively we collaborate.
Can I request revisions to the initial brand concepts?
Yes, you can! Your satisfaction is crucial, and I welcome your feedback. We’ll work together to refine and adjust the design until it meets your expectations.

What's included

Color Palette
Developing a well-balanced color scheme that mirrors your brand's essence, evokes the desired emotions, and maintains visual harmony across all platforms.
Logo Design
Crafting a distinctive and impactful logo that captures the essence of your brand, acting as the foundation of your visual identity.
Mockups for Brand
Creating visual mockups to illustrate how your brand identity will look in real-world applications, helping you envision the potential uses of your brand elements.
Typography
Selecting a range of fonts that complement each other, establishing a unique typographic style that enhances readability and ensures brand uniformity.
Stationery Design
Extending your brand's visual identity to key stationery items, including business cards, letterheads, and envelopes, ensuring a consistent and professional appearance in all communications.

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer