What's included

• Visual Identity Package

  - Multiple logo concepts with (up to 3) revisions leading to the final logo design. - Full colour palette with primary, secondary and (if required) tertiary colours. - Typography selection including fonts for print and web applications. - Custom iconography and graphic elements.

• Brand Guidelines Document

  SIMPLE: 8-10 Pages - A brand book outlining all visual guidelines. - Instructions for proper logo usage, color codes, typography rules, and overall brand application. - Templates and examples to ensure consistent branding across all platforms. COMPREHENSIVE: 20-40 Pages - Detailed document outlining the brand’s positioning, target audience, value proposition, and competitive landscape. - Custom buyer personas - A brand book detailing all visual and messaging guidelines. - Instructions for proper logo usage, colour codes, typography rules, and overall brand application. - Templates and examples to ensure consistent branding across all platforms.

• Digital Assets - Optional

  - Custom website design including homepage and key inner pages. - Responsive design for mobile and desktop. - Social media templates for platforms like Facebook, Instagram, LinkedIn, and Twitter. - Email newsletter design templates. - Digital advertisement banners.

• Marketing Collateral - Optional

  - Custom business cards, letterheads, brochures, flyers, pull-up banners and other printed materials. - Print-ready files and templates for future use by your internal team or future partners.

• Brand Messaging Pack - Optional

  - Unique and memorable brand story narrative. - Tagline/Slogan options with final selection. - Tone of voice guidelines. - Key messaging points for different communication channels.