Brand Strategy & Identity | Brand soul, positioning & expression by Cristina Balta

Brand Strategy & Identity | Brand soul, positioning & expression by Cristina BaltaBrand Strategy & Identity | Brand soul, positioning & expression by Cristina Balta

Brand Strategy & Identity | Brand soul, positioning & expression

Cristina Balta

Contact for pricing

About this service

Summary

Uncover your brand's soul and bring it to life through strategic positioning and a visually compelling identity. Together, we'll define your unique voice and create a memorable logo along with a cohesive visual language, laying the foundation for a brand that resonates with your audience and stands out in the market.

What's included

Quick Brand Style Sheet
A one-pager with the brand's essential assets and usage guides. It includes information about: the logo, the color palette, typography and pairing and any brand graphical assets such as shapes or patterns.
Brand Style Guide
A detailed holistic set of standards that defines your company’s branding. It references grammar, tone, logo usage, colors, visuals, word usage, point of view, and more.
Logo Files
The logo in different lockups (horizontal, vertical, favicon and if applicable badge and/or brandmark/wordmark), different color formats, and in different formats (SVG, EPS, AI, PDF, PNG, JPEG)
Any other pre-discussed brand collateral
It can include files for: - business cards, - patterns, - packaging - etc...

Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma