Business Advocate. Protecting your goals from kickoff to launch

Pro

Hanna Serednytska

Starting at

/hr

About this service

Summary

I act as your behind-the-scenes champion who bridges your vision and your technical team. I join weekly calls, prep exactly what your devs need, keep an eye on your financial or growth goals (like that 20% conversion bump), and build clear logic maps you can approve before anything’s built. So your project stays tied to what matters, not just what’s easiest for the team to code.

FAQs

How long does having a Business Advocate take?
It varies. Sometimes it’s 5–8 hours a week over a sprint, other times it’s deeper involvement across several months. We’ll set a cadence that fits your project.
Is this like hiring a product owner?
Not quite. A product owner sets direction; I protect it. I’m here to keep your business needs and user promises intact, no matter who’s building.
What if I already have a project manager?
Perfect! I complement PMs by focusing on what gets built and why, while they handle the how and when.
Can you also help with user testing or feedback?
Absolutely. I’ll turn user insights into clear next steps so your team doesn’t drift off track.
Can this help me hit financial goals like conversion or ARPU?
Definitely. I keep your growth targets in mind at every decision point, so user flows and logic always tie back to business outcomes.
What happens after launch?
You can roll forward with your team, or keep me on to watch early usage and ensure real-world feedback shapes your next phase.

What's included

Alignment Snapshot
A sharp, focused document that captures your core business goals, conversion or financial targets, must-haves vs. stretch ideas, and why they matter. Keeps everyone: you, your PM, and your devs on the same page.
Weekly Dev-Ready Briefs
Short, crystal-clear summaries of what your developers need next: flows, acceptance rules, edge cases. Prepped and validated with you, so tech moves smoothly without endless follow-up questions.
Escalation & Resolution Log
A simple record that tracks bumps in the road, decisions made, and how issues got resolved, building trust, transparency, and a clear history you can share with stakeholders.
Customer & Tester Insights Digest
Quick-turn feedback loops: I collect what users, testers, or early customers are saying, and give you BA-backed recommendations to adjust logic or UX before it costs more to fix.

Recommendations

(5.0)

Yurii Funkendorf

Client • Jul 16, 2025

Recommended

Working with Hanna was a great experience. Communication was smooth, requirements were always clear, and we truly worked as a team. Hanna made collaboration easy, designing together felt effortless, and she brought fantastic problem-solving skills to every challenge

Skills and tools

Business Analyst

Business Consultant

Product Manager